Neal Schaffer's Blog, page 11

Email Copywriting That Converts: 10 Definitive Tips

Email copywriting is more than just a series of words thrown together and sent out—it is a powerful tool that bridges your brand and your audience. With email marketing delivering an average ROI of $42 for every $1 spent, it’s vital to write emails that not only capture attention, but inspire action. Whether you’re a […]

Email Copywriting That Converts: 10 Definitive Tips appeared first on NealSchaffer.com

How Marketing Analytics Tools Can Transform Your Business Decisions

Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results. As an educator and consultant in this space, I’ve seen firsthand how proper analytics implementation changes organizations. Companies that embrace data-driven decision-making consistently outperform […]

How Marketing Analytics Tools Can Transform Your Business Decisions ...

The 15 Best WordPress Hosting Providers (2025)

Selecting the right WordPress hosting provider can make or break your website’s performance, security, and growth. With so many options on the market, it’s essential to choose a host that aligns with your specific needs—whether you’re running a blog, an online store, or a business website. As someone who has had a self-hosted WordPress.org website […]

The 15 Best WordPress Hosting Providers (2025) appeared first on NealSchaffer.com

SEO vs SEM: Key Differences and Which One You Should Focus On

The question of SEO vs SEM is a common one in digital marketing circles. But the truth of the matter is that the real question you should be asking is this: Do you want to learn how to improve your visibility on search engines and take your business to the next level? If so, you’ll […]

SEO vs SEM: Key Differences and Which One You Should Focus On appeared first on NealSchaffer.com

15 AI Influencers Redefining Digital Marketing + Key Takeaways for Your Brand

Have you heard of AI influencers? Even if you’re not into virtual AI avatars, you’ve probably come across the buzz. Like human social media stars, these digital personalities have taken over platforms like Instagram, TikTok, and YouTube. Some have even landed deals with major global brands, earning millions for their creators. So, what makes AI […]

15 AI Influencers Redefining Digital Marketing + Key Takeaways for Your Brand appeared first on NealSchaffer.com

15 Powerful LinkedIn Recommendation Examples That Stand Out

LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least 3 LinkedIn recommendations. In other words, to have an outstanding profile, LinkedIn recommendations are mandatory, […]

15 Powerful LinkedIn Recommendation Examples That Stand Out appeared first on NealSchaffer.com

The Only 3 Content Management Systems You Need to Know

Choosing the right content management system (CMS) is a game-changer for businesses looking to build an impactful online presence. Whether you’re a small business owner, an e-commerce entrepreneur, or a blogger, the CMS you choose determines how easily you can create, manage, and scale your website. With countless options on the market, narrowing down the […]

The Only 3 Content Management Systems You Need to Know appeared first on NealSchaffer.com

7 Things I Love Most about Adobe Express

Disclaimer: This blog post is sponsored by Adobe Express, but all opinions and experiences are 100% mine! As an Adobe Express Ambassador, I often get asked what are my favorite features of this awesome tool. Now, to be clear, I am a Fractional CMO, not a graphic designer, and I will often hire help when […]

7 Things I Love Most about Adobe Express appeared first on NealSchaffer.com

How to Format a Blog Post with SEO and LLMs in Mind

Formatting your blog post goes beyond just creating a visually appealing design. As AI-driven search engines increasingly influence how users find content, blog formatting must cater not only to human readers and traditional search engines, but also to large language models (LLMs). These AI tools process text differently, making structured, clear, and semantically rich formatting […]

How to Format a Blog Post with SEO and LLMs in Mind appeared first on NealSchaffer.com

The Future of B2B Social Media Marketing: Trends and Predictions for 2025 and Beyond

Having been in the B2B sales space since 1995 and B2B social media space since 2008 when I launched my blog on LinkedIn followed by writing my first LinkedIn book in 2009, it has been amazing to see how the B2B social media marketing world continues to transform at a remarkable pace. As we look […]

The Future of B2B Social Media Marketing: Trends and Predictions for 2025 and Beyond appeared first on NealSchaffer.com