Neal Schaffer's Blog, page 5
August 7, 2025
How to Build an Ecommerce Website in 2025 (Step-by-Step from a Fractional CMO)
Starting an e-commerce website in 2025 is easier than ever—but how to build an ecommerce website that’s aligned with your brand, speaks directly to your ideal customers, and drives consistent growth? That takes strategy. As someone who’s helped businesses launch and scale from the inside as a Fractional CMO, I’ve seen the difference between launching […]
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August 6, 2025
The Strategic Power of Transactional Emails (And How to Use Them Right)
As a Fractional CMO, I’ve worked with brands that obsess over their email marketing strategy—yet neglect the one category of email with the highest open rates, best deliverability, and most trust-building potential: transactional emails. You know the ones. Order confirmations, password resets, shipping updates, and subscription renewals. The kind of emails your customers expect—and often […]
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August 5, 2025
Is Pinterest Social Media? Understanding Its Role in Digital Marketing
Pinterest stands at an interesting crossroads in the digital world. It looks like a social platform, with profiles, following, and sharing. But it works more like a search engine in many ways. This unique position creates both confusion and opportunity for marketers trying to categorize and leverage it effectively. This also helps to explain why […]
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August 4, 2025
SEO for Lawyers: Ultimate Guide to Ranking Your Law Firm in 2025
Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a lot of money on Google Ads to generate leads. Search engine optimization (SEO), on the […]
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July 31, 2025
How to Do SEO for Your Website (Even If You’re a Total Beginner)
Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the noise. After helping dozens of brands grow their organic visibility as a Fractional CMO, I can tell you this: SEO isn’t magic, and you don’t need to have technical […]
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July 30, 2025
Creative Email Marketing Ideas for Modern Marketers
Regardless of the times, email remains a powerful tool for connecting with audiences and driving conversions. As a seasoned marketer, I’ve witnessed firsthand the impact of well-crafted email campaigns. The problem is that it can be easy to run out of email marketing ideas after awhile… Let’s fix that. As I write about in Digital […]
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July 29, 2025
TikTok vs Instagram: Key Differences and How to Maximize Your Content on Both
Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and challenges. Many marketers make a critical mistake when approaching these platforms. They treat TikTok and […]
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July 28, 2025
LinkedIn Boolean Search Explained: Tips, Strings, and Use Cases for Business Growth
If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage decision-makers, and nurture opportunities. And while I don’t talk about it in my book Maximizing […]
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July 24, 2025
Top 17 Content Marketing Platforms to Plan, Publish, and Scale in 2025
These days, content marketing isn’t just a buzzword — it’s the fuel that drives visibility, engagement, and sales. In a digital-first world, content has become the currency of social media, SEO, and even trust. Case in point: one study found that 70% of consumers prefer to learn about a brand through content like blog posts […]
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July 23, 2025
How to Become a Successful UGC Creator: Tips and Strategies
The creator economy has opened remarkable opportunities for people who love making content. One area showing particular promise is UGC creation. The authentic voice of regular people using products has become marketing gold for brands. As someone who has worked with dozens of clients and spoken at hundreds of events, I’ve witnessed firsthand how user-generated […]
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