Neal Schaffer's Blog, page 4
August 26, 2025
How to Use Facebook Ads to Promote Facebook Groups and Increase Engagement
Facebook Groups represent one of the most powerful community-building tools available to marketers, businesses, and organizations today. With almost 1.8 billion people using Facebook Groups every month, they offer unprecedented opportunities to connect with audiences around shared interests. But creating a group is just the beginning. The real challenge lies in attracting the right members […]
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August 25, 2025
Email Marketing Best Practices for 2025: A Fractional CMO’s Guide
Email marketing remains one of the most powerful — yet misunderstood — tools in our digital marketing toolbox. As a Fractional CMO, I’ve seen firsthand how brands waste time (and money) sending emails that never convert. The good news? A well-executed email marketing strategy can build trust, deepen relationships, and drive real ROI when you […]
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August 21, 2025
Blogging Tips That Actually Work: Insights from 15+ Years of Digital Strategy
Let’s be honest: The Internet is overflowing with generic blogging advice that often feels outdated or too surface-level. After mentoring thousands of marketers and business owners through their digital transformation journeys, I’ve seen firsthand what separates the hobbyist bloggers from the strategic content creators. And as someone who has been successfully blogging since 2008, I […]
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August 20, 2025
15 Best SEO Plugins for WordPress in 2025 (Free & Paid Tools Compared)
Looking to improve your WordPress SEO? You’re not alone. Search engine optimization is one of the most critical strategies for driving long-term, organic traffic to your website. Whether you’re running a blog, an eCommerce store, or a service-based site, SEO impacts everything from visibility to conversions. And with 93% of online experiences starting with a […]
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August 19, 2025
Digital vs Traditional Marketing: 6 Key Metrics to Compare ROI in 2025
Digital marketing delivers measurable ROI that traditional marketing methods struggle to match. SEO campaigns alone can achieve returns of up to 1,031% in specific industries. But comparing the effectiveness of digital and traditional marketing requires a systematic approach focused on specific, measurable metrics. This analysis breaks down six key performance indicators that provide a clear […]
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August 18, 2025
Amazon vs Shopify: Which E-Commerce Platform is Right for Your Business?
The e-commerce world offers countless opportunities for businesses of all sizes. Two giants stand tall in this space: Amazon and Shopify. Each platform serves business owners in fundamentally different ways. Their distinct approaches to online selling can either accelerate your growth or limit your potential, depending on your specific needs. As someone who has guided […]
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August 14, 2025
How to Write a Blog Post: A Comprehensive Step-by-Step Guide for Beginners
Create the Content Brief and Outline
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August 13, 2025
How to Use Video Email Marketing to Skyrocket Engagement and Conversions
If you’re still sending emails without video in 2025, you’re missing a key opportunity to differentiate, connect, and convert email clients. As a Fractional CMO working with brands that want measurable results, I’ve seen firsthand how powerful video can be in email campaigns. The challenge isn’t whether to use video; it’s how to do it […]
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August 12, 2025
The Digital Marketing Funnel: A Step-by-Step Guide to Converting Leads Into Customers
The digital marketing funnel visualizes your customer’s journey. It maps their path from first discovering your brand to making a purchase. Every business needs this strategic framework to succeed online. As a Fractional CMO, this is the framework for which I help guide my clients. I also feature the digital marketing funnel and offshoots of […]
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August 11, 2025
29 Creative Instagram Story Ideas to Drive Engagement in 2025
Instagram Stories offer one of the most powerful yet underutilized opportunities for brands, entrepreneurs, and content creators to connect with their audience in real-time. The platform may have once existed primarily as a means of sharing your personal life, but the business community has taken it by storm and integrated it into the standard suite […]
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