Neal Schaffer's Blog, page 3
September 11, 2025
How to Create Quality Content That Actually Drives Results (Not Just Rankings)
We’ve all heard the phrase “quality content is king,” but too often that phrase gets reduced to a checklist of SEO tricks or word count targets. In reality, quality content is a strategic asset — one that builds trust, drives business outcomes, and differentiates your voice in an AI-saturated web. As a Fractional CMO, I’ve […]
How to Create Quality Content That Actually Drives Results (Not Just Rankings) appeared first on NealSchaffer.com
September 10, 2025
Email Open Rate Benchmarks and How to Improve Yours in 2025
Email open rate has long been considered the litmus test of email marketing effectiveness. But in today’s privacy-first digital landscape, that metric isn’t always as accurate—or as useful—as it used to be. Still, open rate remains a critical indicator of campaign health, message resonance, and sender trust. As someone who’s been helping brands elevate their […]
Email Open Rate Benchmarks and How to Improve Yours in 2025 appeared first on NealSchaffer.com
September 9, 2025
How to Create a LinkedIn Profile That Gets You Noticed (Complete Guide)
Your digital professional identity matters. In today’s connected world, a LinkedIn profile serves as your virtual business card, resume, and networking tool all in one. This guide will walk you through creating a profile that opens doors to new connections and career growth. LinkedIn connects over 1.2 billion members globally, making it the premier platform […]
How to Create a LinkedIn Profile That Gets You Noticed (Complete Guide) appeared first on NealSchaffer.com
September 8, 2025
15 Digital Marketing Agencies Trusted by Fortune 500 Companies and Growing Businesses
Finding the right digital marketing agency shouldn’t feel like playing the lottery. Every agency claims to be “the best,” but most can’t back it up when you dig into their actual results. I’ve done the homework for you by vetting agencies based on verified case studies, client retention rates, and real revenue impact. What you’ll […]
15 Digital Marketing Agencies Trusted by Fortune 500 Companies and Growing Businesses appeared first on NealSchaffer.com
September 4, 2025
Blog Marketing Isn’t Dead — You’re Just Doing It Wrong
You’ve heard that blogging still matters, but with millions of posts published daily, can blog marketing still move the needle for your business? As a Fractional CMO, I’ve helped businesses of all sizes leverage blogs not just for traffic, but to generate qualified leads, close deals, and establish thought leadership. In this post, I’ll show […]
Blog Marketing Isn’t Dead — You’re Just Doing It Wrong appeared first on NealSchaffer.com
September 3, 2025
The Real Role of SEO Keywords in Driving Business Growth
Most content about SEO keywords stops at definitions and how to do basic keyword research. If you’re serious about growing an audience, ranking consistently, and building a scalable content strategy, you need to think beyond lists of keywords. As a Fractional CMO and marketing strategist, I work with brands that want more than traffic — […]
The Real Role of SEO Keywords in Driving Business Growth appeared first on NealSchaffer.com
September 2, 2025
How Much Does LinkedIn Premium Actually Cost Today?
As someone who recently upgraded to LinkedIn’s paid version, I know firsthand how LinkedIn Premium provides enhanced features and insights beyond the basic free account. Before you decide to upgrade, however, understanding exactly what you’ll pay for each plan is essential for making an informed decision. Let’s examine the current LinkedIn Premium pricing options for […]
How Much Does LinkedIn Premium Actually Cost Today? appeared first on NealSchaffer.com
September 1, 2025
15 Essential Apps for Bloggers to Streamline Content Creation in 2025
Bottom Line Up Front: These 15 apps will transform how you create, manage, and grow your blog. From design tools like Canva to writing assistants like Grammarly, each app serves a specific purpose in your blogging toolkit. Blogging in 2025 isn’t just about writing great content anymore. You need to juggle content creation, photo editing, […]
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August 28, 2025
The Ultimate Guide to Meta Tags for SEO (With Real-World Best Practices)
Meta tags have long been a staple in the SEO toolkit, but in a digital world that changes as fast as Google’s algorithm, how much do they still matter? As someone who’s helped brands of all sizes navigate SEO transformations and leverage content to grow visibility and trust, I can tell you that while meta […]
The Ultimate Guide to Meta Tags for SEO (With Real-World Best Practices) appeared first on NealSchaffer.com
August 27, 2025
Facebook for Small Business: 17 Proven Tips to Boost Engagement, Reach, and Sales
Do you own a small business and want to turn Facebook into a powerful growth channel? You’re in the right place. With nearly 3 billion monthly active users, Facebook remains one of the most effective (and underrated) platforms for small business marketing. It’s where customers go to discover local brands, engage with content, ask questions, […]
Facebook for Small Business: 17 Proven Tips to Boost Engagement, Reach, and Sales appeared first on NealSchaffer.com
