Email Open Rate Benchmarks and How to Improve Yours in 2025

Email open rate has long been considered the litmus test of email marketing effectiveness. But in today’s privacy-first digital landscape, that metric isn’t always as accurate—or as useful—as it used to be. Still, open rate remains a critical indicator of campaign health, message resonance, and sender trust. As someone who’s been helping brands elevate their […]

Email Open Rate Benchmarks and How to Improve Yours in 2025 appeared first on NealSchaffer.com