Carma Spence's Blog, page 63
March 30, 2023
Amplify your reach with partnerships
Do you know someone who has an audience that includes your ideal prospects? Wouldn’t it be nice to get your expertise in front of that audience?
With a book, you certainly can!
There are the usual ways that people talk about: Being a guest on their podcast, writing a post for their blog, or doing some sort of joint venture where you both win.
But here are a couple of ideas that only an author can do, and only an author of a short book can truly afford to do:
The first is to offer to add your book or book-related event as a bonus for one of their offers. This is a great value-add for the influencer because it increases the value of their offer. And it is seen as generous, especially if you are providing physical copies of your book or your time without payment because it comes at a cost to you.
The second, which can take some funding and planning, but can have a strong return on investment, is to offer to send copies of your book (digital, or if possible, physical) to their audience as a “thank you gift” to their subscribers or followers. The influencer is the one that looks better in the eyes of their audience members, but you get the exposure that you would not have received otherwise.
Of course, you need to choose the right partners and have the right book, but these two strategies could very well take your business to the next dimension.
That’s why I am offering the Authority Building Short Book Jumpstart, a tailored workshop experience for those serious about their career. Don't miss out on this opportunity - apply now before the 25-person capacity is filled: https://authorneering.com/shortbookju...
With a book, you certainly can!
There are the usual ways that people talk about: Being a guest on their podcast, writing a post for their blog, or doing some sort of joint venture where you both win.
But here are a couple of ideas that only an author can do, and only an author of a short book can truly afford to do:
The first is to offer to add your book or book-related event as a bonus for one of their offers. This is a great value-add for the influencer because it increases the value of their offer. And it is seen as generous, especially if you are providing physical copies of your book or your time without payment because it comes at a cost to you.
The second, which can take some funding and planning, but can have a strong return on investment, is to offer to send copies of your book (digital, or if possible, physical) to their audience as a “thank you gift” to their subscribers or followers. The influencer is the one that looks better in the eyes of their audience members, but you get the exposure that you would not have received otherwise.
Of course, you need to choose the right partners and have the right book, but these two strategies could very well take your business to the next dimension.
That’s why I am offering the Authority Building Short Book Jumpstart, a tailored workshop experience for those serious about their career. Don't miss out on this opportunity - apply now before the 25-person capacity is filled: https://authorneering.com/shortbookju...
March 29, 2023
Work Less and Write More
There is no substitute for hard work and a dedicated habit of writing. So, make more time to write, strategize a new book series, and grow your audience.
The best authors are surrounded by a team of qualified individuals who help with mundane tasks that free them up to write more.
Let me introduce you to your new assistant. QuickWrite. Use QuickWrite for research, outlines, testing backstories, diving into creative depths of brand-new worlds, and more.
See for yourself; the possibilities are endless.
https://carmarecommends.com/quickwrite/
This AI assists you in writing, brainstorming, marketing, producing social media posts, sales copy, fully written emails, and admin tasks.
Check it out here: https://carmarecommends.com/quickwrite/
Spend more time doing what you’re good at, writing!
The best authors are surrounded by a team of qualified individuals who help with mundane tasks that free them up to write more.
Let me introduce you to your new assistant. QuickWrite. Use QuickWrite for research, outlines, testing backstories, diving into creative depths of brand-new worlds, and more.
See for yourself; the possibilities are endless.
https://carmarecommends.com/quickwrite/
This AI assists you in writing, brainstorming, marketing, producing social media posts, sales copy, fully written emails, and admin tasks.
Check it out here: https://carmarecommends.com/quickwrite/
Spend more time doing what you’re good at, writing!
Be prepared
Imagine if you will, you are at a live workshop or conference, to learn some new skills. As the people at your table get to know each other, it comes up that you’re an author. Someone asks you, “What’s your book about?”
You tell them and one, possibly more, people at the table say something to the effect of, “I should read that.”
What do you do? Tell them it’s available on Amazon? Give them the link to your website?
Those are options, and perhaps they will remember to pick up a copy of your book later.
But what if you just happen to have 5-10 copies in the trunk of your car or a few copies in your briefcase? Do you think you could sell a few copies? If these people are ideal clients, could you simply gift them a copy?
Now, these prospects have your book in their hands, and they are spending time with you. If this is a multi-day event, they may even read the book and ask you questions about it before you leave.
Do you think you could convert at least one of those people into a paying client?
Of course, you can!
And that’s the strategy. It is simple: Always have a few copies on hand that you can hand out when you meet an ideal prospect.
When you do this, you are always prepared. And you never know when you will meet an ideal prospect. I’ve heard stories of meetings with not only ideal prospects but prospects the person had been pursuing to no avail, at all sorts of locations:
• A memorial event
• A charity event
• The grocery store
• Walking the dog at the park
• Unrelated conferences and conventions
Since short books are pretty inexpensive to get printed, they are a perfect loss leader that you can hand out to a prospect. And, if they ask you to autograph it, make what you write something personal. You’ve now lifted your perception in their eyes.
Now, none of this will work if you don’t have the right book. That’s why I created the Authority Building Short Book Jumpstart. This tailored workshop will show you how to develop the foundations of a client-attracting short book, so join now before all 25 spots are filled: https://authorneering.com/shortbookju...
And stay tuned for tomorrow when I’ll be sharing a way to amplify your reach using your book.
You tell them and one, possibly more, people at the table say something to the effect of, “I should read that.”
What do you do? Tell them it’s available on Amazon? Give them the link to your website?
Those are options, and perhaps they will remember to pick up a copy of your book later.
But what if you just happen to have 5-10 copies in the trunk of your car or a few copies in your briefcase? Do you think you could sell a few copies? If these people are ideal clients, could you simply gift them a copy?
Now, these prospects have your book in their hands, and they are spending time with you. If this is a multi-day event, they may even read the book and ask you questions about it before you leave.
Do you think you could convert at least one of those people into a paying client?
Of course, you can!
And that’s the strategy. It is simple: Always have a few copies on hand that you can hand out when you meet an ideal prospect.
When you do this, you are always prepared. And you never know when you will meet an ideal prospect. I’ve heard stories of meetings with not only ideal prospects but prospects the person had been pursuing to no avail, at all sorts of locations:
• A memorial event
• A charity event
• The grocery store
• Walking the dog at the park
• Unrelated conferences and conventions
Since short books are pretty inexpensive to get printed, they are a perfect loss leader that you can hand out to a prospect. And, if they ask you to autograph it, make what you write something personal. You’ve now lifted your perception in their eyes.
Now, none of this will work if you don’t have the right book. That’s why I created the Authority Building Short Book Jumpstart. This tailored workshop will show you how to develop the foundations of a client-attracting short book, so join now before all 25 spots are filled: https://authorneering.com/shortbookju...
And stay tuned for tomorrow when I’ll be sharing a way to amplify your reach using your book.
March 28, 2023
CLOSING down soon?
Launch in a Weekend- AI Edition is closing down soon but you still have time...
Click here for your last chance to see it:
==> ==> https://carmarecommends.com/60minsoft...
This is your chance to finally build a business that changes lives + makes you a truck-ton of money and does it in one weekend.
This is your chance to finally bring together your brilliance, neuromarketing principles, and the power of AI to get rich quickly & stay rich longer!
BUT it's almost over.
Go check this out before it's too late:
==> https://carmarecommends.com/60minsoft...
Click here for your last chance to see it:
==> ==> https://carmarecommends.com/60minsoft...
This is your chance to finally build a business that changes lives + makes you a truck-ton of money and does it in one weekend.
This is your chance to finally bring together your brilliance, neuromarketing principles, and the power of AI to get rich quickly & stay rich longer!
BUT it's almost over.
Go check this out before it's too late:
==> https://carmarecommends.com/60minsoft...
Engage your prospects with a virtual event
People love to engage with authors and go beyond the book. And, if you’ve already written out your unique insights and perspectives in your short book, why not re-use that information to create a virtual event that goes a little deeper into the topic, shares the information in a different way, or provides your prospects with a higher-touch experience?
You can use your book as the inspiration or basis for a 3- to 5-Day Challenge or a two-hour Masterclass. This type of event not only showcases your expertise but also can be a great way to engage prospects and build excitement about your book.
The steps are simple:
1. Develop the topic for your event using your book as the source or inspiration.
2. Invite your ideal prospects to the event.
3. Deliver the event with lots of value and invite attendees to a conversation with you.
The results of such an event can include book sales (which lead to sales conversation), and sales conversations (which lead to new clients).
The beauty of this system is that once you’ve written the book, you didn’t need to create any new content. You are leveraging the content of your book to create client-attracting experiences in multiple modalities. In this way, you reach more people and are covering the different learning and communication styles of your prospects.
The key to this strategy is having your short book set up correctly in the first place. That’s why I created the Authority Building Short Book Jumpstart. I want to make sure that you have what you need to leverage your short book effectively. But I can only accept 25 people into the workshop because of the level of personalization. Click here to apply and secure your spot in the tailored workshop: https://authorneering.com/shortbookju...
Then stay tuned for tomorrow, when I’ll give you a strategy that helps you always be prepared for a prospect to show up.
You can use your book as the inspiration or basis for a 3- to 5-Day Challenge or a two-hour Masterclass. This type of event not only showcases your expertise but also can be a great way to engage prospects and build excitement about your book.
The steps are simple:
1. Develop the topic for your event using your book as the source or inspiration.
2. Invite your ideal prospects to the event.
3. Deliver the event with lots of value and invite attendees to a conversation with you.
The results of such an event can include book sales (which lead to sales conversation), and sales conversations (which lead to new clients).
The beauty of this system is that once you’ve written the book, you didn’t need to create any new content. You are leveraging the content of your book to create client-attracting experiences in multiple modalities. In this way, you reach more people and are covering the different learning and communication styles of your prospects.
The key to this strategy is having your short book set up correctly in the first place. That’s why I created the Authority Building Short Book Jumpstart. I want to make sure that you have what you need to leverage your short book effectively. But I can only accept 25 people into the workshop because of the level of personalization. Click here to apply and secure your spot in the tailored workshop: https://authorneering.com/shortbookju...
Then stay tuned for tomorrow, when I’ll give you a strategy that helps you always be prepared for a prospect to show up.
March 27, 2023
Networking Opportunity:
AUTHOR-ity Biz Strategies Live!
April 8, 2023
6 am PT | 7 am MT | 8 am CT | 9 am ET
This event is for experts, entrepreneurs, and small business owners who want to leverage the power of books to grow their businesses. Beyond a networking event, it is intended to both facilitate authentic connections and provide educational opportunities. If you are a mission-driven professional determined to make an impact with your business using the leveraging power of books, this event is for you!
Can't make this first event? No worries! It will be held on the second Saturday of every month!
Register for Authority Biz Live here: https://authorswitch.com/live
April 8, 2023
6 am PT | 7 am MT | 8 am CT | 9 am ET
This event is for experts, entrepreneurs, and small business owners who want to leverage the power of books to grow their businesses. Beyond a networking event, it is intended to both facilitate authentic connections and provide educational opportunities. If you are a mission-driven professional determined to make an impact with your business using the leveraging power of books, this event is for you!
Can't make this first event? No worries! It will be held on the second Saturday of every month!
Register for Authority Biz Live here: https://authorswitch.com/live
Make it personal
If you want to get your foot in the door with a busy prospect and make a lasting impression, the best way is to give that prospect a physical copy of your book with a handwritten note that is tailored to that individual.
Why this level of personalization? Here are 7 reasons that physical books with handwritten notes can get busy prospects to pay attention to you:
A physical book has these qualities going for it:
1. It makes an impression: In an increasingly digital world, a physical book can stand out as a unique and unexpected gift or marketing tool, which can leave a lasting impression on the recipient.
2. It commands attention: A physical book may command more attention from the recipient than a digital book, as it requires more effort to read and engage with. This can make the book feel more important and meaningful.
3. It is tangible and feels more permanent: A digital book is ethereal. Sure, you can read it anywhere that you have a digital device with the book loaded on it, but what happens when the power goes out? A physical book is tangible and can be held and touched, which can create a sensory experience that a digital book cannot. This can make the book feel more real and valuable. It also can be kept on a shelf or displayed in a prominent place, making it a permanent reminder of the message or brand it represents.
The handwritten note amplifies these qualities in these ways:
4. It is unusual and unique: A handwritten note (who does that any more?) that was clearly written with the recipient in mind, makes the recipient feel special. This gives you, the author who sent the book and wrote the note, a higher level of attention. A handwritten note has a visceral quality that lends an emotional authenticity that digital messages can’t match.
5. It bypasses the noise: I don’t know about you, but I get hundreds of emails a day. Add to that the text messages and social media messages, and there is a lot of digital noise. Going back to the basics of an old-fashioned handwritten note focuses on the personal quality that sending letters has.
6. It builds a stronger bond: A gift taps into human psychology which gives a gift a much value when someone offered their time to create it. You not only wrote the book, but you took the time to write a personal message to go with it. The recipient will feel special and associate their positive feelings with your brand. Even better, this is contagious: Their friends and colleagues will also have a good impression of you after the recipient shares what they got with them.
7. It’s not all business: As powerful as digital marketing is, it often falls short of building rapport with your prospects. A physical book with a tailored, handwritten note tells the recipient that they matter and that this isn’t just about business. And this can lead to increased conversions, improved customer retention rates, and a reduction in customer attrition.
You can mail potential clients your book and a handwritten note, however, if you meet them in person at a networking meeting … handing them a physical copy of your book that you autographed just for them gives you an air of prestige.
Then, when they read your book and find valuable insights and actionable tips, your short book clearly demonstrates your value proposition and shows how you can help solve the challenges your clients face. So, of course they are going to go to you to get their solution.
Now, you may want to reach more people with your book than you can easily meet or afford to mail books to. And that’s understandable. Tomorrow, I’ll share how you can use your book to inspire client-attracting virtual events.
PS: Of course, in order to use the powerful strategies that I’m sharing this week, you need to have the right book that boosts your authority. I’ve got you! If you are ready to create an impact, get a jumpstart on authority building with the Authority Building Short Book Jumpstart. There are only 25 spots available, so click here to apply now! https://authorneering.com/shortbookju...
Why this level of personalization? Here are 7 reasons that physical books with handwritten notes can get busy prospects to pay attention to you:
A physical book has these qualities going for it:
1. It makes an impression: In an increasingly digital world, a physical book can stand out as a unique and unexpected gift or marketing tool, which can leave a lasting impression on the recipient.
2. It commands attention: A physical book may command more attention from the recipient than a digital book, as it requires more effort to read and engage with. This can make the book feel more important and meaningful.
3. It is tangible and feels more permanent: A digital book is ethereal. Sure, you can read it anywhere that you have a digital device with the book loaded on it, but what happens when the power goes out? A physical book is tangible and can be held and touched, which can create a sensory experience that a digital book cannot. This can make the book feel more real and valuable. It also can be kept on a shelf or displayed in a prominent place, making it a permanent reminder of the message or brand it represents.
The handwritten note amplifies these qualities in these ways:
4. It is unusual and unique: A handwritten note (who does that any more?) that was clearly written with the recipient in mind, makes the recipient feel special. This gives you, the author who sent the book and wrote the note, a higher level of attention. A handwritten note has a visceral quality that lends an emotional authenticity that digital messages can’t match.
5. It bypasses the noise: I don’t know about you, but I get hundreds of emails a day. Add to that the text messages and social media messages, and there is a lot of digital noise. Going back to the basics of an old-fashioned handwritten note focuses on the personal quality that sending letters has.
6. It builds a stronger bond: A gift taps into human psychology which gives a gift a much value when someone offered their time to create it. You not only wrote the book, but you took the time to write a personal message to go with it. The recipient will feel special and associate their positive feelings with your brand. Even better, this is contagious: Their friends and colleagues will also have a good impression of you after the recipient shares what they got with them.
7. It’s not all business: As powerful as digital marketing is, it often falls short of building rapport with your prospects. A physical book with a tailored, handwritten note tells the recipient that they matter and that this isn’t just about business. And this can lead to increased conversions, improved customer retention rates, and a reduction in customer attrition.
You can mail potential clients your book and a handwritten note, however, if you meet them in person at a networking meeting … handing them a physical copy of your book that you autographed just for them gives you an air of prestige.
Then, when they read your book and find valuable insights and actionable tips, your short book clearly demonstrates your value proposition and shows how you can help solve the challenges your clients face. So, of course they are going to go to you to get their solution.
Now, you may want to reach more people with your book than you can easily meet or afford to mail books to. And that’s understandable. Tomorrow, I’ll share how you can use your book to inspire client-attracting virtual events.
PS: Of course, in order to use the powerful strategies that I’m sharing this week, you need to have the right book that boosts your authority. I’ve got you! If you are ready to create an impact, get a jumpstart on authority building with the Authority Building Short Book Jumpstart. There are only 25 spots available, so click here to apply now! https://authorneering.com/shortbookju...
March 25, 2023
Your book has the power to change the world.
The world needs your message now more than ever. Your book can powerfully move others to act, change their lives & change the world. Don't let self-doubt or uncertainty hold you back from making a difference. Write your book & share your knowledge with the world. Want help? DM me.
March 24, 2023
When they zig she zags.
When every so-called ‘guru’ was pushing paid advertising as the holy grail, she decided to try things that require a little elbow grease but no cash...and it worked like magic.
When everyone was jumping on the high-ticket bandwagon, she created a $14 membership and made millions with it.
When everyone is dissing the “get rich quick schemes” she talks about the power of “Getting rich quick and staying rich longer.”
And believe it or not, now when the internet world is divided into two categories:
Category 1: The AI- Neckers:- Who can be found necking CHAT-GPT like a horny teenager and want us all to believe AI is our ultimate lord & savior
Category 2: The AI- Deniers- Who refuse to open their eyes to the possibilities AI brings and the way it augments your business when used smartly.
My mentor Bushra is a brAIn Champion (and inviting you to be one too).
She has combined the best of:
Human Brain
Natural Genius
Strategic Business Systems
Proven Neuromarketing Principles
And Artificial Intelligence
In one cohesive system that allows you to create, launch & sell your business in as little as 60 minutes.
I told ya when they zig, she zags!
And now you get to zag with her!
Go here to find out all about how you can become a brAIn Champion and be one of the 12 new millionaires this system will create in 2023:
https://carmarecommends.com/60minsoft...
When everyone was jumping on the high-ticket bandwagon, she created a $14 membership and made millions with it.
When everyone is dissing the “get rich quick schemes” she talks about the power of “Getting rich quick and staying rich longer.”
And believe it or not, now when the internet world is divided into two categories:
Category 1: The AI- Neckers:- Who can be found necking CHAT-GPT like a horny teenager and want us all to believe AI is our ultimate lord & savior
Category 2: The AI- Deniers- Who refuse to open their eyes to the possibilities AI brings and the way it augments your business when used smartly.
My mentor Bushra is a brAIn Champion (and inviting you to be one too).
She has combined the best of:
Human Brain
Natural Genius
Strategic Business Systems
Proven Neuromarketing Principles
And Artificial Intelligence
In one cohesive system that allows you to create, launch & sell your business in as little as 60 minutes.
I told ya when they zig, she zags!
And now you get to zag with her!
Go here to find out all about how you can become a brAIn Champion and be one of the 12 new millionaires this system will create in 2023:
https://carmarecommends.com/60minsoft...
March 23, 2023
The struggle is REAL
Did you know that less than 3% of businesses ever grow past a million-dollar mark?
After all the blood, sweat, tears we throw into our businesses, these stats are scary.
And sometimes when things are especially hard, such stats make you want to throw in the towel (and the dang towel rack with it).
Maybe you’ve already felt it.
Almost ready to throw in the towel.
Almost ready to give up.
Almost, almost, almost.
(You can admit it … I’ve done it dozens of times!)
But not quite.
The point where some people just call it quits.
Say adios to the business & get a day job.
But that’s not you.
Because you have a secret weapon to help you succeed: my mentor Bushra.
And her brAIn (more on that in a second)
This isn't hype, I promise.
I say that because I've made enough mistakes to know what does and doesn't work.
And what doesn't work is trying the same ol’ same ol’
When there is a new & better & faster (OMG so much faster) way to do it all.
And taking the first small step.
Let’s start with that first small step.
This first step may seem strange.
A little counter-intuitive even. Or perhaps it will make perfect sense:
You need to open your mind
To a new way of doing things
To the possibility that things can be easier
And that perhaps the new way I am about to share below will actually be the only way you can beat the odds and get the success you so rightfully deserve.
And if you want this to be the turning point… the final straw… then make sure you open your mind and then check this out…
The opportunity to get Bushra + her brAIn all over your business
==> https://carmarecommends.com/60minsoft...
Seriously, working with Bushra has changed my life and my business. That’s why I’m sharing this. And, if you invest through my link, I’ll give you one hour of my time to strategize how you will use the brAIn to take your business to a new dimension. Simply send me your receipt and I'll send you a link to schedule your strategy session. Come join me!
https://carmarecommends.com/60minsoft...
After all the blood, sweat, tears we throw into our businesses, these stats are scary.
And sometimes when things are especially hard, such stats make you want to throw in the towel (and the dang towel rack with it).
Maybe you’ve already felt it.
Almost ready to throw in the towel.
Almost ready to give up.
Almost, almost, almost.
(You can admit it … I’ve done it dozens of times!)
But not quite.
The point where some people just call it quits.
Say adios to the business & get a day job.
But that’s not you.
Because you have a secret weapon to help you succeed: my mentor Bushra.
And her brAIn (more on that in a second)
This isn't hype, I promise.
I say that because I've made enough mistakes to know what does and doesn't work.
And what doesn't work is trying the same ol’ same ol’
When there is a new & better & faster (OMG so much faster) way to do it all.
And taking the first small step.
Let’s start with that first small step.
This first step may seem strange.
A little counter-intuitive even. Or perhaps it will make perfect sense:
You need to open your mind
To a new way of doing things
To the possibility that things can be easier
And that perhaps the new way I am about to share below will actually be the only way you can beat the odds and get the success you so rightfully deserve.
And if you want this to be the turning point… the final straw… then make sure you open your mind and then check this out…
The opportunity to get Bushra + her brAIn all over your business
==> https://carmarecommends.com/60minsoft...
Seriously, working with Bushra has changed my life and my business. That’s why I’m sharing this. And, if you invest through my link, I’ll give you one hour of my time to strategize how you will use the brAIn to take your business to a new dimension. Simply send me your receipt and I'll send you a link to schedule your strategy session. Come join me!
https://carmarecommends.com/60minsoft...
