Amplify your reach with partnerships
Do you know someone who has an audience that includes your ideal prospects? Wouldn’t it be nice to get your expertise in front of that audience?
With a book, you certainly can!
There are the usual ways that people talk about: Being a guest on their podcast, writing a post for their blog, or doing some sort of joint venture where you both win.
But here are a couple of ideas that only an author can do, and only an author of a short book can truly afford to do:
The first is to offer to add your book or book-related event as a bonus for one of their offers. This is a great value-add for the influencer because it increases the value of their offer. And it is seen as generous, especially if you are providing physical copies of your book or your time without payment because it comes at a cost to you.
The second, which can take some funding and planning, but can have a strong return on investment, is to offer to send copies of your book (digital, or if possible, physical) to their audience as a “thank you gift” to their subscribers or followers. The influencer is the one that looks better in the eyes of their audience members, but you get the exposure that you would not have received otherwise.
Of course, you need to choose the right partners and have the right book, but these two strategies could very well take your business to the next dimension.
That’s why I am offering the Authority Building Short Book Jumpstart, a tailored workshop experience for those serious about their career. Don't miss out on this opportunity - apply now before the 25-person capacity is filled: https://authorneering.com/shortbookju...
With a book, you certainly can!
There are the usual ways that people talk about: Being a guest on their podcast, writing a post for their blog, or doing some sort of joint venture where you both win.
But here are a couple of ideas that only an author can do, and only an author of a short book can truly afford to do:
The first is to offer to add your book or book-related event as a bonus for one of their offers. This is a great value-add for the influencer because it increases the value of their offer. And it is seen as generous, especially if you are providing physical copies of your book or your time without payment because it comes at a cost to you.
The second, which can take some funding and planning, but can have a strong return on investment, is to offer to send copies of your book (digital, or if possible, physical) to their audience as a “thank you gift” to their subscribers or followers. The influencer is the one that looks better in the eyes of their audience members, but you get the exposure that you would not have received otherwise.
Of course, you need to choose the right partners and have the right book, but these two strategies could very well take your business to the next dimension.
That’s why I am offering the Authority Building Short Book Jumpstart, a tailored workshop experience for those serious about their career. Don't miss out on this opportunity - apply now before the 25-person capacity is filled: https://authorneering.com/shortbookju...
Published on March 30, 2023 05:06
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