Carma Spence's Blog
September 21, 2025
The Hidden Reason Most Books Fail (and How to Avoid It)
Writing a book is only step one. But without a book marketing strategy in place before you start writing, even the strongest idea risks falling flat. Your marketing doesn’t begin after the manuscript is done. By then, it is too late. If you want your book to attract clients and grow your business, your book marketing needs to begin with the very first spark of your idea.
Think of your book as a seed. How do you nurture that seed? You place it in good soil, prepared before the seed is planted, an...
September 19, 2025
5 Author Mindset Mistakes That Would Make Frank Drebin Facepalm
That Would Make Frank Drebin Facepalm Book Writing Mindset Shifts That Matter
I see this a lot: An author with vision looks around and feels like someone else has already written their part. So, they start mimicking what worked for others, hoping it’ll work for them. ...
September 17, 2025
5 Signs of Book Writing Resistance (and How to Spot Them)
(and How to Spot Them) Spot Hidden Writing Blocks Before They Derail You
Book writing resistance doesn’t always announce itself. It can drift in like fog and pad about you on kitten-soft feet. It can feel gentle, quiet, and easy to mistake for thoughtfulness....
September 15, 2025
5 Hidden Habits That Fuel Book Writing Resistance
That Fuel Book Writing Resistance Break the Cycle of Book Procrastination with Clarity
You’re showing up. You’re building your business. You’re not the kind of person who avoids hard things. And yet… your book still isn’t done. What if the real book writing resistance isn’t lou...
September 12, 2025
5 Harry Potter Publishing Lessons Every Indie Author Needs
Every Indie Author Needs Self-Publishing Tips Straight from Hogwarts
What do a Sorting Hat, a golden Snitch, and Bertie Bott’s Every Flavour Beans have in common? They each hold a hidden truth about what it really takes to publish a client-attracting book. In ...
September 10, 2025
5 Big Self-Publishing Myths — Busted!
That Hurt Your Business Growth
There’s a reason so many brilliant business owners stay invisible: they’re trapped in outdated beliefs about what it takes to publish a credible book. In this episode of Coffee w...
September 9, 2025
5 Costly Author Mistakes You Can’t Afford to Make
You Can’t Afford to Make Stop Making These Credibility-Killing Author Mistakes
You finally wrote the book that’s supposed to grow your business … but instead of bringing in clients, it’s gathering dust. What went wrong? In today’s episode, we’re unpacking five author mi...
September 8, 2025
LinkedIn vs Books: Which Builds Lasting Thought Leadership?
When it comes to building thought leadership, the debate often boils down to LinkedIn posts vs books. Here’s my take.
I post on LinkedIn most mornings. It may be a reflection, a resource, a quick truth I know my clients need to hear. Those posts matter. They spark conversations and keep ideas moving. But I don’t hang my hat on them (or any social media posts, for that matter). By tomorrow or the next day, today’s insight is buried under the algorithm’s tide. That’s the nature of social media: us...
September 5, 2025
Writing Bravely: How Strange Ideas Can Become Unforgettable Books
How Strange Ideas Can Become Unforgettable Books What The Shape of Water Can Teach Your About Creative Bravery
Are you up for writing bravely? Then watch this episode of Coffee with Carma for some weird, strange, and brave ideas inspired by the film, The Shape of Water.
...September 3, 2025
5 Creative Ways to Turn Client Questions Into Chapters
to Turn Client Questions Into Chapters Create client-attracting book chapters from everyday conversations
When you listen to what clients and prospects are asking, it is easy to find ideas for your book. Simply turn client questions into chapters! In this episode of Coffee with ...
