Carma Spence's Blog, page 6
August 18, 2025
Story Beats for Nonfiction: 5 Ways to Hook Your Ideal Clients
5 Ways to Hook Your Ideal Clients Narrative Techniques for Nonfiction That Build Connection
You can learn a lot from fiction to make your client-attracting book more … well … attractive to clients. In this video, I share five story beats for nonfiction taken from the f...
August 15, 2025
Book Marketing Mistakes to Avoid: Lessons from “Fahrenheit 451”
Lessons from Fahrenheit 451 Avoid Book Launch Mistakes
That Kill Sales Before They Start
The Firemen are coming! Don’t let these destroyers of books keep your book from your ideal readers’ hands. Discover these book marketing mistakes to avoid now, and prevent the...
August 13, 2025
Book Marketing Tips: 5 Best Practices for Success
5 Best Practices for Success Design a Book Marketing Strategy
that Works Beyond Launch Week
Because there are so many ways you can market a book, book marketing tips are like a Las Vegas buffet. However, five book marketing tips will help make all the others work better. You’l...
August 11, 2025
5 Book Marketing Mistakes That Cost Authors Sales (and How to Fix Them)
That Cost Authors Sales
(and How to Fix Them) Proven Author Marketing Tips
To Keep Your Book Selling Long After Launch
Are you making any of these five book marketing mistakes? Then watch this video A.S.A.P. so that you can salvage your book sales and start attracting more...
The Zillow Effect Is Here, and It’s Repricing Your Expertise
The Zillow Effect is coming for your expertise … and if you’re not ready, it will flatten your value faster than you can say “but I have a podcast.” Just like Zillow made every house visible and every buyer a bidder, generative AI is making knowledge instant and experts replaceable.
When access goes up, trust goes down. And in a world of interchangeable insights, only the most distinctive, positioned, and codified voices will survive the flood. If your brilliance isn’t locked into something deep...
August 8, 2025
Escape the Lagoon: 5 Thought Leader Bio Fixes That Attract (Not Repel)
5 Thought Leader Bio Fixes That Attract (Not Repel) Bio Strategies That Position You as an Expert
A thought leader bio needs to be clear, powerful, and compelling. If you miss any of these qualities, your brilliance is hiding in the murk like the Gill-Man from Creature from the ...
August 6, 2025
5 Bio Writing Mistakes That Kill Your Credibility
That Kill Your Credibility Learn How To Position Yourself as an Expert
with a Storytelling Bio that Builds Trust
If you are making these five bio writing mistakes, you are losing sales and opportunities. Watch to learn what these mistakes are and how you can fix them now.
...August 4, 2025
Thought Leadership Bio: 5 Ways to Stand Out as an Expert
5 Ways to Stand Out as an Expert These Storytelling Bio Tips Boost Author Visibility Quickly
When crafting a thought leadership bio, your pivotal moment … the moment that put you on the path of what you do, is key. When written well, your bio can enhance credibility and hel...
August 1, 2025
Perfectionism in Writing: A Dorian Gray Inspired Cautionary Tale
A Dorian Gray Inspired Cautionary Tale Perfectionism in writing is your own cursed portrait
… time to pull back the curtain.
Perfectionism in writing is probably one of the worst culprits for unwritten, unpublished books. When a potential author spirals into cycles of edit...
July 30, 2025
Leverage Your Book: 5 Business Growth Strategies You Might Be Overlooking
5 Business Growth Strategies
You Might Be Overlooking Turn Your Paperback (and Hardcover, too)
into a Powerful Author Business Growth Tool
Did you know that after you publish your book in physical form — paperback or hardcover — you can leverage your book in a variety of ways to g...
