Carma Spence's Blog, page 4

The Book Idea Trap: Why You Can’t Move Forward

July 24, 2025 | Episode 309 The Book Idea Trap:
Why You Can’t Move Forward Avoid Writing the Wrong Book with this Clarity-Focused Approach

Have you fallen into a book idea trap? Too many ideas? Not enough ideas? The wrong idea? Watch this video to learn five ways your current book idea could be keeping you stuck … and learn h...

Client-Attracting Book Strategy That Actually Works

July 21, 2025 | Deep Dive Dialogue | Episode 33 Client-Attracting Book Strategy That Actually Works How to Use Your Book for Lead Generation

Did you write what you thought would be a client-attracting book only to see it sit on shelves? Then you’ll want to listen to this episode of Deep Dive Dialogue and then head over to my...

Start Writing Your Book: 5 Regrets You Can Avoid

July 21, 2025 | Episode 308 Start Writing Your Book:
5 Regrets You Can Avoid Conquer Book Writing Regrets with Proactive Strategies

Have you been putting off the book that could grow your business? Today is your call to start writing your book. I’m sharing five reasons you’ll regret not starting today … and some advice on how...

Writing a Bold Book: Lessons from “The King’s Speech”

July 18, 2025 | Episode 307 Writing a Bold Book:
Lessons from The King’s Speech You Don’t Need To Be Fearless To Write a Bold Book

Are you procrastinating writing a bold book? Are you afraid to begin? Waiting to be ready? Then this episode if for you! Let the courage of King George VI inspire you.

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5 Ways to Attract Clients With Your Book

July 16, 2025 | Episode 306 5 Ways to Attract Clients With Your Book Want To Grow Your Business with a Book?
Here’s How To Do It Without Feeling Salesy

Do you want to attract clients with your book? Then you need to make sure you have these five strategies in place! Watch now to learn what they are.

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Writing the Right Book: 5 Signs You’re Off Track

July 14, 2025 | Episode 305 Writing the Right Book:
5 Signs You’re Off Track Stop Spinning in Circles! Gain Clarity On What Book To Write Now.

Are you writing the right book? If you weren’t, how would you know? Watch this episode for five warning signs that you may be writing the wrong book … one that won’t lead to your goals...

Honey Trap Marketing: How Deirdre Tshien Built a Strategic Content Ecosystem (Case Study)

(…and why I’m following her lead)

Deirdre Tshien, a serial entrepreneur, podcast host, and author, believes that content without strategy is just noise. That belief led her to develop the Honey Trap Marketing method and to launch Capsho, an AI-powered platform that transforms long-form content into strategic marketing assets.

As someone who’s currently reading her book Honey Trap Marketing (and loving it), I’ve found Deirdre’s approach both refreshingly practical and deeply aligned with how I te...

Writing with AI: 5 Creative Lessons from “Avatar”

July 9, 2025 | Episode 303 Writing with AI:
5 Creative Lessons from Avatar Discover How Your Author Voice Can Thrive in the Age of AI

I’ll admit that writing with AI is faster and sometimes even more fun. And that’s fine for content that isn’t intended to build your authority … like social posts and perhaps a blog post or two...

Publishing Options for CEOs: Strategic Resources for Visionary Leaders

July 10, 2025 | Deep Dive Dialogue | Episode 32 Which Book Path Is Right for You? Publishing Options for CEOs:
Strategic Resources for Visionary Leaders

There are three primary publishing options for CEOs: buy it (hand it off), do it (write it yourself), or guide it (partner with someone who gets your business and your voice)...

AI Tools for Authors: 5 Ways I Help Clients Write Better Books

July 9, 2025 | Episode 303 AI Tools for Authors:
5 Ways I Help Clients Write Better Books AI-Assisted Book Coaching for Business-Savvy Authors

There are a lot of AI tools for authors out there. Most of them are focused on helping you write better … or doing the writing for you. But that’s now how I’m using AI to help authors....