The Zillow Effect Is Here, and It’s Repricing Your Expertise

The Zillow Effect is coming for your expertise … and if you’re not ready, it will flatten your value faster than you can say “but I have a podcast.” Just like Zillow made every house visible and every buyer a bidder, generative AI is making knowledge instant and experts replaceable.

When access goes up, trust goes down. And in a world of interchangeable insights, only the most distinctive, positioned, and codified voices will survive the flood. If your brilliance isn’t locked into something deep...