George Kao's Blog, page 6
June 9, 2023
Rethinking Marketing Strategy: An Authentic Approach to Ads
Ads cannot save a business. It only expands what's already working.There’s a deep misunderstanding of what paying for Ads is about, for an authentic business. It begins with the common idea that marketing is about trying to convert visitors as soon as possible into buyers. The more successful your marketing, the quicker a stranger becomes a buyer, right? This is the core flaw that I see so many marketers doing.
Posted by George Kao, Authentic Business Coach on Friday, June 9, 2023
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May 19, 2023
Light Marketing
I’m going to introduce a phrase that I’ll begin using occasionally – “light marketing” or "lightside marketing" – to represent the kind of marketing I aim to practice.
What might come to mind by the word “light” is that it’s ineffective. That’s not what I mean by it, of course. In fact, Light Marketing is more likely to be sustainable for a solopreneur. The consistency of showing up – lightly! – then brings greater effectiveness over time, and a grounded Self-confidence, compared to doing hea...
May 12, 2023
How often must you post, to become a successful creator?
How often should you post, to build up true fans?A reader noticed my active social media following and asked me: "How often to post, to build a following like yours? How to stand out in a crowded marketplace?" I give an answer in this video that will work, no matter how the algorithm changes...
Posted by George Kao, Authentic Business Coach on Friday, May 12, 2023
A reader noticed my active social media following and asked me:
"How often to post, to build a following like yours? H...
April 28, 2023
The most urgent concern re: Ai development (and what to do about it)
The biggest concern re: Ai Development (and what to do about it)I do have concerns about Ai. My biggest fear is not that it'll destroy the world, or democracy. My concern is how incredibly distracting it will be. What are you doing to prepare for it?
Posted by George Kao, Authentic Business Coach on Friday, April 28, 2023
I don’t think you and I need to worry about the world-destruction potential of Ai.
Why?
Because those of us reading this (who don't work in the Ai field or i...
April 14, 2023
Content Sabbaticals: An Essential Tool for Resilient Creators
Content Sabbaticals: An Essential Tool for Resilient Creators
I've noticed that many people struggle with maintaining a consistent rhythm in their content creation. They create in sporadic bursts, and find it difficult to regain momentum each time they return to creating. Of course, it’s important to take breaks from creating… but ideally, we would do it in a planned way. This allows us to prepare to really rest. And then, to consciously return to regenerating a momentum of creating. With...
March 31, 2023
Should we pause AI development?
Should we pause AI development?The "Open Letter to Pause Giant AI Experiments” is making the rounds. It has many good points. But the called-for solution is deeply flawed and cynical... Blog post here: https://docs.google.com/document/d/1U...
Posted by George Kao, Authentic Business Coach on Friday, March 31, 2023
The Open Letter to “Pause Giant AI Experiments” is making the rounds.
It has many good points. But the called-for solution ...
March 10, 2023
Don't fear A.I. -- use it to enhance your authentic creativity ✨
Let's talk about AI (artificial intelligence)...
It’s been the biggest business story of 2022 (and 2023 thus far) – how AI (artificial intelligence such as ChatGPT and Midjourney) is disrupting education, work, and the arts.
"This shift marks the most important technological breakthrough since social media." --Time Magazine
ChatGPT is the fastest growing internet service ever... faster than FB, YouTube, Gmail, etc.
Real estate agents are using AI to create home listings.
Markete...
March 3, 2023
The Three Paths of Solopreneurship: Wait to Respond – Funnel Hustle – and The Middle Way of Authentic Business
Wait to respond, Funnel hustle, and the Middle Way of Authentic Business
In my 13 years of business, I’ve noticed 3 ways to approach solopreneurship:
Wait to Respond
The way that most service providers do it is to just wait for random word-of-mouth. You might get a few clients a year, if you’re lucky. Some of them might be a great fit, and some will not be.
Why? Because starting a business is, understandably, so overwhelming as well as confronting (to one’s self-esteem) that sometim...
The Three Paths to Solopreneurship: Wait to Respond – Funnel Hustle – and The Middle Way of Authentic Business
Wait to respond, Funnel hustle, and the Middle Way of Authentic Business
In my 13 years of business, I’ve noticed 3 ways to approach solopreneurship:
Wait to Respond
The way that most service providers do it is to just wait for random word-of-mouth. You might get a few clients a year, if you’re lucky. Some of them might be a great fit, and some will not be.
Why? Because starting a business is, understandably, so overwhelming as well as confronting (to one’s self-esteem) that sometim...
February 24, 2023
The Means Never Justify The Ends -- If You Care About Your Values
Your ambitions can be as grand as you want them to be. What inspires you? Dream it! Yet...
Your ambitions, no matter how big, are not wrong as long as they align with your values.
However, the more attached to your timeline, the more you're in danger of "means to an end" thinking, which is the beginning of wrongdoing:
"The goal is what matters."
"I'll do whatever it takes to get there."
"The outcome is more important than the journey."
"As long as I achieve my objective, it d...
