George Kao's Blog, page 5

The ARC of Content Creation: Authenticity, Relevance, Consistency

The ARC of Content Creation: Authenticity, Relevance, Consistency

How I think about a "quality" process for creating content: Authenticity is the starting point. Strive to be genuine in every piece you create, rather than carry an intention to sell. Let your content be an honest expression of your experiences. Relevance is next. Notice from your content pieces which ones resonate most with your audience. This teaches you how to meet them where they're at. Consistency is essential. This is...

Create lightly ✨

Create lightly ✨

Most of us are creating content not to be masterpieces, but to communicate a message or story we feel to be important or helpful. Therefore, don't worry about creating masterpieces. Create lightly.

Posted by George Kao, Authentic Business Coach on Friday, December 1, 2023

Most of us aren’t aiming to be professional artists. We’re messengers sharing our life experiences and skills to support others in transformation and wellbeing.

In our roles as coaches, healers, f...

I don’t mind being unattractive in my marketing...

Why I Don’t Mind Being "Unattractive" in My Marketing

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…

Posted by George Kao, Authentic Business Coach on Friday, November 24, 2023

 

I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…

I’ve worked for a decade to slowly and steadily build what I wo...

Visibility Hangover: Normalizing Authentic Self-Expression Via Public Content

 

If you’ve ever built up the courage to actually publish your videos, you’re familiar with the feeling of absolute mortification… the fear and discomfort that comes immediately after the pressing publish.

“Oh my God, this thing is out there, and I don’t look as good as I thought I looked… or sound as good… or seem as smart…” or any other judgment you put on yourself. 

We might call this a “visibility hangover”!

Why does it happen, and how can we overcome it?

First of all, it’s (mostly) nor...

A Soulful Practice: Moving From Results-Driven towards Authentic Marketing

Results-Driven vs. Authentic Marketing

Since you're drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You'd love your business to be an expression of your calling... an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby. Yet, when we learn from marketi...

Deep "fun" while building your business :)

This morning I was enjoying some social media surfing. Felt like “fun”. I wanted to keep going!

But I had a commitment to write this blog post, so I “forced” myself to stop having “fun”, and instead engage with a blank screen and the “hard work” of figuring out what to write.

Now that I’m 15 minutes into the writing, I’m starting to feel the joy of writing this — staying curious about what I’m going to write next, and envisioning that if even just 1 person reads and gets benefit from this, I...

Profound Ease while Building Your Authentic Business…

Profound Ease while Building Your Authentic Business…

Don’t we all wish that building an authentic business can feel “easy”? That just about any action you take in your business results in greater income? I offer a couple of reframes in this video that I hope will support true ease...

Posted by George Kao, Authentic Business Coach on Friday, September 1, 2023

Don’t we all wish that building an authentic business can feel “easy”?

That just about any action you take in your business re...

The newest marketing techniques? Focus on substance instead.

Marketing trends? Focus on substance instead.

Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business. Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do this? Even if you ignore the trendiest techniques and software, which will always come and go, you can still succeed by improving the substan...

Don't niche yourself. DO niche your offers.

Don't niche yourself. DO niche your offers.

A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche. Maybe we consider ourself to be a multipotentialite, integrating various modalities and fields into our work. Or we otherwise don’t like to limit our identity. Here's my advice: Don't niche yourself. DO niche your offers.

Posted by George Kao, Authentic Business Coach on Friday, July 14, 2023

A lot of us heart-based solopreneurs rebel ag...

Success in solopreneurship requires a stable schedule.

Solopreneur success requires a stable schedule.

The only way I've seen solopreneurs have a stably successful business is if they keep a stable schedule of work. That schedule is different for everyone, of course, but it's still a stable schedule of some sort...

Posted by George Kao, Authentic Business Coach on Friday, June 16, 2023

 
The only way I’ve seen solopreneurs have a stably successful business is if they keep a stable schedule of work.

That schedule is different for everyone,...