George Kao's Blog, page 4

Authentically grow your social media -- by supporting your audience's sovereignty

Authentically grow social media -- by supporting your audience's sovereignty 🌟

Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towards it. This is the path of the typical influencer. They’re trying to build a “cult” following that does whatever they tell them to do… including to buy whenever they tell them to. The influencer might use charm, persuasion, and clever copywriting to get it done. N...

Clarify your unique strengths for your authentic business

You have a rare combination of strengths that will help you in business. What are they? Look at the list of possibilities below — find a unique combination that offers you an advantage.

Also be honest about your weaknesses. List them out, and minimize your need to use those traits. It will save you time and angst! And it’ll free up the energy to focus on your strengths.

The point is not to have “more” strengths… but rather, to know what is your specific combination and then to lean into ...

Timing Matters Far Less Than Product-Market Fit…

Timing Matters Far Less Than Product-Market Fit…

After launching more than 100 things (courses, coaching, group programs, etc.) I've learned this counterintuitive truth -- timing doesn't really matter. It surprised me too. You can launch any time of the year, month, week, and it will make little difference if you don't have product-market fit. Not timing. What makes a much bigger difference in sales is the right Topic, Person (that you're addressing), and Format... and those insights are ...

Why I Stopped Giving It All Away -- The Best Things In Life Aren’t Free

I tried giving away my courses for free. Here's what happened...

Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This experience, coupled with the disappointing experiment in using Patreon, gradu...

Don’t be a victim of your momentum…

Authentic Business is not a hobby...

In this video, I get real about what it takes to build a thriving authentic business. I share my own struggles with skills like video creation and writing, and how I had to push past my resistance to develop those muscles. I emphasize the need to treat your business as a serious endeavor, not just a hobby, and to commit to consistent practice and skill development. I also introduce the idea of being a joyful productivity athlete, embracing the challeng...

How I Invest My Money

I’ve been investing actively for more than 10 years… and studying about it along the way.

I’m not a financial advisor — simply a passionate amateur — so please do much other research and get certain about your strategy before you invest.

Over time, I’ve really settled into the “Boglehead” way, which is:

(1) As soon as possible (do not delay even one year) — invest your money into a tax-advantaged retirement account (such as an IRA) at least yearly…

(2) …choosing low-cost broad-based index fu...

I am not a reliable judge of my own creations…

🤷🏻‍♂️ The Counterintuitive Truth About Creative Success

As creators, we aren't the best judge of their own work... our time, energy, and emotional investment often cloud our objectivity. Let's continually practice creating with a light touch, detaching from expectations of outcome. Just like the vital rhythms of the body and nature, our business needs our reliable rhythms of creation...

Posted by George Kao, Authentic Business Coach on Friday, February 23, 2024

The more years I’ve s...

"Ping!" Your Energy Signature To Attract Kindred Spirit Clients

Authentic Marketing is about Energy Signature

It's important to make sure your business activities feel meaningful for you to do... worthy of your precious life energy. For me, "marketing" is not worthy unless it's connected to the expression of my energy signature...

Posted by George Kao, Authentic Business Coach on Friday, February 16, 2024

Does authentic marketing just happen on its own? Not for most of us. What comes naturally for many people is to not take any action… to give i...

Simple Email Newsletter Strategy (That Supports Consistent Publishing!)

Email newsletters: feature exclusive content, or just link to existing blog posts?

Newsletter writers are working way too hard. It’s not surprising, then, that it’s hard to stay consistent in sending them. When it comes to your content and newsletters, work more lightly...

Posted by George Kao, Authentic Business Coach on Friday, January 26, 2024

 Email newsletters: feature exclusive content, or simply link to existing posts?

The latter.

You can stop reading now ;-)

For exa...

Recap of My 2023 Best Content, Courses, Lessons Learned

2023 Recap

Here's a recap of my 2023 best content, courses, my personal lessons learned...

Posted by George Kao, Authentic Business Coach on Friday, December 15, 2023

In the above video I recap my 2023 in terms of my best content, my courses, and the lessons I learned along the way…

Here are the links mentioned:

Why I decided to uncopyright my content


Why I changed my mind about free vs paid content


What if you lose people when you post authentic content? Do it anyway…


How to s...