A Soulful Practice: Moving From Results-Driven towards Authentic Marketing

Results-Driven vs. Authentic Marketing

Since you're drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You'd love your business to be an expression of your calling... an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to pay the bills too, but even if it didn’t, you would still provide your authentic service in some other way, such as a hobby. Yet, when we learn from marketi...