Rethinking Marketing Strategy: An Authentic Approach to Ads

Ads cannot save a business. It only expands what's already working.

There’s a deep misunderstanding of what paying for Ads is about, for an authentic business. It begins with the common idea that marketing is about trying to convert visitors as soon as possible into buyers. The more successful your marketing, the quicker a stranger becomes a buyer, right? This is the core flaw that I see so many marketers doing.

Posted by George Kao, Authentic Business Coach on Friday, June 9, 2023

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