David Meerman Scott's Blog, page 56
March 27, 2015
Hire a Journalist to Show your Products and Services in Action
I’ve written a bunch times in the past decade about the power of hiring a journalist as part of your marketing team. For example, here’s how Raytheon implemented a brand journalism approach to content marketing.
Many organizations are desperately seeking people to create interesting information online that serves to educate and inform consumers. People now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Which is where journalists come in.
March 17, 2015
How to deal with resistance from your bosses
I frequently get emails from people who tell me that the new ways of marketing and selling are not appreciated at their company.
March 11, 2015
Unleash the Power Within
This past weekend, I participated in a four-day Tony Robbins seminar called Unleash the Power Within. It’s an intense, high-energy event focused on the breakthroughs that transform your business, health, and personal life. I participated with my wife Yukari Watanabe Scott.
I was not a speaker at UPW, so I was all in with the program! I’m struck by how well Tony’s ideas apply to those who are still doing the same old things. It’s about momentum. We need a catalyst to change, to do something different and UPW helps you to make lasting change.
March 9, 2015
Transform Your Business With Buyer Personas (the new book)
This week marks the official publication of the new book Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella.
It’s a book I’ve been waiting for because I’ve been talking about buyer personas for nearly ten years but have always wanted much more detail on this important strategy so I can share with people who want to transform their business.
March 6, 2015
How's that working for you?
Because my books cover the new rules of reaching buyers directly in today’s real-time world, many people assume that I am against any and all traditional sales and marketing tools and techniques.
That’s not the case at all. I don’t think it is an either / or proposition. If something is working for you, by all means keep going!
March 3, 2015
When Venture Capitalists Are Worth Much More Than Their Money
In the VC world, there are people who are forward thinking, providing valuable advice to the management teams of portfolio companies. These are the VCs that you want to be associated with your start up.
And then there are VCs who are living the past who who therefore deliver terrible advice. If you’re looking for funding, beware of this latter group.
February 23, 2015
From Rejected to a Blog to a NYT Bestselling Author to Walking the Red Carpet at the Oscars
Last night, Julianne Moore won the best actress Oscar for her role as a university professor whose descent into dementia due to early-onset Alzheimer’s Disease was portrayed in the film Still Alice.
The amazing backstory behind the award is that all the big publishing houses had rejected Lisa Genova, the author of the novel Still Alice from which the movie was based.
February 19, 2015
Marketing Lessons from Miley Cyrus on #SNL40
I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my parents would be asleep, I’d be properly mood adjusted and I’d crack up at the zaniness. It seemed the actors were of my generation and we were on the inside of the jokes.
February 11, 2015
Stonyfield Yogurt is Too Plain Vanilla
Quick. What’s different between these two different packages of Stonyfield yogurt?
If you’re like me, they look identical at first glance.
February 3, 2015
Photographs of Real People Work Better than Inane Stock Photos
Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s.
As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel good about a place that doesn’t focus on reality. A bunch of photos of generic happy seniors playing cards and riding bikes doesn’t give me a good feeling.
