David Meerman Scott's Blog, page 59
October 31, 2014
Reactvertising [TM] a hysterical look at Real-Time Marketing
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This fantastic video from john st advertising poking fun at Real-Time Marketing and Newsjacking has got to be seen!
What has changed in the world of selling [video]
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The rules of selling have changed.
In this short video, Brian Halligan, HubSpot CEO, interviews me about the ideas in my September, 2014 book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business.
October 27, 2014
My Inbound 2014 Keynote Video: The Convergence of Sales and Marketing
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Today buyers dictate how they choose companies, products, and services with online content driving action.
At the HubSpot Inbound 2014 conference, I delivered a short keynote speech in front of some 10,000 people. My slot was fantastic - between a surprise appearance by the band OK Go and a keynote from celebrity author Malcolm Gladwell.
October 22, 2014
Grain Surfboards Builds Success by Following the Grateful Dead
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Several days ago I wrote about how Grain Surfboards turned their products into an experience. Besides selling wooden surfboards, Grain Surfboards also offers classes in how to build your own board. I took the 4-day class this past long weekend.
October 20, 2014
How to Turn your Products into Experiences
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In recent years, I’ve enjoyed a number of amazing experiences – many shared here on my blog - like when my wife and I went on an Antarctic Expedition.
I’ve got most everything I need product wise. Sure, I got the new iPhone 6 plus because I wanted the larger size screen and better camera. But I normally don’t spend a lot of money on “stuff”.
October 14, 2014
Sales Managers Must Adapt to the New Rules of Selling
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In my past roles as a salesperson and later as a marketing executive at a handful of different companies, I interacted on a daily basis with sales managers up to the vice president level.
October 8, 2014
Cold Calling is Dead
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My first sales job required me to make cold calls to bond traders and convince them to buy our economic consulting services. We had lists of names and numbers to contact that came from directories of people who worked in banks, securities companies, savings and loan associations, fund managers, and government agencies.
My sales colleagues and I would psych ourselves into the right frame of mind each morning by drinking a few cups of coffee, maybe telling each other a few off-color jokes (common in the 1980s testosterone-fueled Wall Street markets portrayed in the recent Wolf of Wall Street book and film), and discussing the latest stories in the Wall Street Journal. On a typical day we might set a goal to contact every person overseeing trading at all the savings and loan associations headquartered in Arizona.
October 2, 2014
WaterField Designs great products and great web content
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Michael Kane alerted me to a company called WaterField Designs, saying: “I know you like to write about interesting companies. You should check out WaterField Designs. They make all kinds of bags and sleeves for just about any device. I own several of their products and the workmanship and quality is outstanding. The coolest thing about their products is that they all made in the United States – in San Francisco!”
Mike was right to turn me on to WaterField Designs.
The moment I reached the WaterField Designs site I was hooked
September 30, 2014
Ello is Ello. Not Facebook.
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There’s tons of hype about Ello, the new social network.
I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite. (Ello is in beta and is currently invite only.)
Many people think Ello is similar to Facebook. In my opinion, people who insist Ello is a Facebook killer are looking at the idea of Ello in the wrong way.
September 25, 2014
Your competition
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On a recent trip to Belize, I had an opportunity to visit several Mayan archeological sites.
At Xunantunich, located near San Ignacio in the Cayo District, visitors must ride a small hand cranked ferry across a river to reach the site. And right next to the ferry loading area are about a dozen souvenir shops. These shops are identical. They are housed in a communal building and each has the same floor space.
