David Meerman Scott's Blog, page 53

The Story of Content: An excellent film that explains new marketing

Are you are trying to explain new marketing to those who “just don’t get it” like, maybe, your bosses, your employees, your spouse, your parents, or your kids? This new film about Content Marketing is the best way I’ve seen to share the ideas of reaching people with content in a way they appreciate.

The Value of Personal Communications

In our modern world of Web interfaces, online purchases made easy with a few clicks, pre-populated order forms, and social media share buttons, it’s easy to interface with dozens or even hundreds of companies and never have an encounter with a human.

6S Marketing Brilliant Newsjacking of the iPhone 6S

Sometimes a Newsjacking opportunity sets itself up brilliantly. It’s a shot on goal when the goalie is distracted and the defenders are out of position. Occasionally, you’ve got an ideal chance to get noticed.

8 Tips for Creating a Buyer-Centric Website

The online relationship begins the second a potential customer hits your homepage. The first thing he or she needs to find is a self-reflection. That's why you must organize your site with content for each of your distinct buyer personas.

Are You Selling When Buyers Are Ready?

Today, buyers are in charge.

Google is our first stop during any shopping excursion. We check out a company’s site and blog and YouTube channel before considering doing business with them. We fire up LinkedIn an hour before an initial business meeting. We check out the CEO’s Twitter feed to see what she is up to.

Restoring the Human Touch: The Compelling Power of Authenticity

People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. There was a personal touch. If there was good service at a fair price and maybe a kind word and a smile, you had a business relationship that lasted for many years.

Newsjacking! My Talk via Periscope at Tony Robbins Business Mastery

I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we broadcast it via my @dmscott Periscope account.

#GOPdebate Advice for Donald Trump: Live Tweet from the Stage!

Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00.

My specific advice to Donald Trump is to live tweet from the stage during the debate!

Donald Trump Winning the Social Networking Primaries in a Landslide

On Thursday this week, the first Republican US presidential primary debate is scheduled and only the top ten candidates based on average polling numbers will be invited onto the stage. Today, Donald Trump leads the polls by a wide margin.

As I’ve been following the news about the race, I’ve watched countless journalists dismiss the candidacy of Donald Trump. News stories continue to talk about him as a fringe candidate who will be out of the race very soon. There’s a smugness going around about Trump as a pretender while those who served as Senator or Governor are more legitimate.

Boston Olympic Bid Squashed by Social Media

Today, the U.S. Olympic Committee pulled Boston's bid to host the 2024 Olympic Games after Boston mayor Marty Walsh said he would not sign the bid documents if they left city taxpayers vulnerable to cost overruns.

The fascinating story behind the failed bid is of the importance of social media and how corporate entities and their big budget consultants frequently underestimate the power of a few people with keyboards to create a movement.