Tony Eldridge's Blog, page 30

Marketing Tips Around The Net: August 27th

Another Friday, another week gone by. For many parents, school has started a whole new routine replaces the one from the summer break. But for us, our routine continues as we spend Fridays looking at some of the marketing tips that caught my eye this week. Hopefully, they will bring some value to your marketing activities.



Before we move on, I'd like to discuss an educational opportunity you might want to check out. Recently, I conducted a teleseminar with Dana Lynn Smith entitled, "Boost Y...

The Skill Of Following Up

I am amazed at how many times people don't follow up with a marketing contact. I am amazed, but I am not throwing stones because this is a problem I have fallen prey to at times. That said, there really are few valid excuses for not following up. With scheduling calendars, task reminders, and a host of other productivity tools, it should be a slam dunk to follow up 100% of the time.

Of course, things can happen to throw our schedule out of whack. For example, an emergency can arise that makes ...

Clone Yourself: Marketing Tips That Help You Be In Two Places At The Same Time

Do you ever wish you had 26 hours in a day or that you could be in two places at once? One way to handle this conundrum is to hire people to do some of the things you just don't have time to do. But in some cases, the answer to your time-crunch dilemma may be a simple, free solution that you can set up today. I'm talking about automated services that help you get your marketing messages out for you so you can focus on other marketing activities.



In the near past, I would have provided a lis...

How To Get Introduced To That Perfect Contact

A big part of marketing is meeting the right people who can help you spread the word about your book, your business, or yourself. But often, it's hard to meet the people you are trying to connect with. A quick cold-call can definitely do the trick (i.e., e-mail, direct message, etc...) but many times we prefer a "warm" contact. That is, a contact where the person has already heard of us or we have been introduced to them by a mutual connection.



While I think that sending an e-mail to a perf...

Marketing Tips Around The Net: August 20th

It's Friday, and not just any Friday. Parents all across the country are starting to bring then kiddos back to school. While our children go off to learn, Fridays for us mean that we can get our own education by sitting at the feet of others around us. Today, I have assembled 10 book marketing post from other experts that have caught my eye. I'm confident you can find some great tips from them.



One educational opportunity you might want to check out before we begin is a teleseminar I conduc...

It's All About Networking: 8 Tips On Effective Online Mingling

For many people, networking is the fun side of marketing. For others, it can be a dreaded activity. But no matter how you look at it, networking is a vital element of your success. It's how you get in front of people who can help you succeed by introducing you to potential readers and clients. So, whether you think you are a social butterfly or a virtual wall flower, here are some tips to help you effectively network online:

Invite Yourself To The Party- If you are new to online networking...

5 Tips On Using Social Media To Market Yourself

It's been a while since I have been online, but I am excited to get back into the swing of things. I can not express the total thanks for all the warm support that people have given me over the last few months. I do treasure it.



I did conduct a teleseminar with Dana Lynn Smith last week entitled, "Boost Your Book Sales With Twitter". In the first half, Dana discussed how authors can use Twitter to sell books, then I talked about how authors can use Twitter contests to find more readers for ...

Review: Frugal and Focused Tweeting for Retailers by Carolyn Howard-Johnson

Twitter is not just for letting people know the type of cereal you are having for breakfast anymore. Savvy professionals are learning how to use it as a powerful marketing asset in their corner. Fortunately, there are a lot of resources that will help you learn how to harness the power of Twitter for your business. Carolyn Howard-Johnson is one of those people. In her newest Frugal series book, she tackles Twitter for retailers head-on, and the result is a focused, easy-to-follow plan for any...

Copyright Issues Are Fluid

As authors, it's important to have a basic understanding of copyright issues. The basic truth is an artist's work is protected by law and the artist is entitled to compensation when someone uses his or her work (For a post on how to register your copyright online directly with the US Copyright office, see my post entitled How To Register Your Copyright Online).

The courts have generally done a great job at protecting artists copyrights. However, two rulings recently have given more control to...

Teleseminars: A Service For Your Followers

Before we get to the post on teleseminars, I wanted to announce that Dana Lynn Smith and I are delivering a teleseminar on August 12th: Boost Your Book Sales With Twitter. In this 60 minute event, Dana will discuss how to unlock the power of Twitter to promote your book. I will then discuss how to use the power of Twitter contests to find more readers for your book. For more details on this exciting event, make sure you check it out today!



Now, on to our post...



Many of the experts who appe...