Tony Eldridge's Blog, page 31

Make It Easy For Readers To Contact You

After spending time on the Internet looking for the perfect product, something happens when you find it. The clouds roll back and harp music begins to play in the background. Well, maybe not the music, but it's pretty close. Finding what you're looking for is a great feeling.



But often, you may have questions that the FAQs just don't answer. If you are really motivated, you will contact the company with more questions. But here's a little secret that many people don't think about. If a custo...

Buying and Selling Services In This Economy

It's no secret that we are in one of the toughest economy's that this country has seen in decades. Almost everyone, in one way for the other is feeling the pinch. I feel safe to say that even in your business, you are feeling a squeeze. In an attempt to get business, we may slash prices, but sometimes that doesn't work. Here are some other ideas you may want to consider.

Bartering: Sometimes you can get something you need which would normally cost you real dollars by giving something you...

The Importance Of Social Networking To Authors And Professionals

With a title like The Importance Of Social Networking To Authors And Professionals, you could expect to have a book, or volumes written to cover all the ways social media has become an indispensable tool for marketing your business. Well, I am not going to write a book here, but I am going to share one unexpected benefit of having a presence on social media sites that I learned over the last few weeks.



As many of you know, this is the first post for me in a few weeks. I had a string of illne...

Next Week

As most of you know, I have been fighting a nasty virus for a while. Thanks to the doctor, and my wife's insistence that I finally see him, I think I have it beat.



But today, I just got a call from my father that his oldest brother, my uncle Willie, just passed away. I have been asked to conduct the funeral so I am working on getting my family from Texas to Indiana tomorrow.



I will not have much opportunity at all to access the blog, so if you will lend your kind patience to me for another ...

Conquering Book Marketing Fear: Seven Tips for the Introverted Author by Duolit

It's Tuesday and that means it's time to invite an expert to the blog to share tips and tricks with you. Today, we have Duolit, the book marketing team of Shannon and Toni who helps authors market their books. If you are an introverted author, then you won't want to miss today's post.



On a personal note, I have not been active on this blog for the past few days. I have been fighting high fever and what I learned yesterday was a viral infection. Yep, my wife finally made me go to the doctor....

Building a Global Author Platform with Social Media By Todd Rutherford

It's Tuesday and that means we get to listen to an expert share his advice on book marketing. Today, I am thrilled to introduce you to to the "Publishing Guru", Todd Rutherford, VP of Yorkshire Publishing. Today, Todd is going to share his advice on building a global author platform via the social media.



Before we get to Todd's post, I wanted to mention my free video tips newsletter. By signing up, you get access to the current video tip that helps you through some of the technical things a...

Marketing Tips Around The Net: June 11th

It's Friday and that means it's time to take a look at a few posts around the net that can help us market our book. So grab a nice cool glass of iced tea or steaming hot coffee and snuggle into these posts:



1. Book Publicity: All You Need To Know You Learned In Kindergarten- Joanna Penn kick us off with a look at the simple lessons of book publicity.



2. How to Craft Back Cover Copy that Sells Books by the Boatload- Dana Lynn Smith invites Eric Gelb to share some tips on getting the most ou...

Personal Messages vs Automated Responses

Yesterday, I answered the phone and a recording of a sales pitch came on. Now, I don't like unsolicited sales calls to my house as it is, but there was something about a recorded unsolicited sales call that really got under my skin.



But a week before, a politician turned news commentator that I really liked called me and invited me to do a survey. Well, he didn't call me, a recording of him called me. Guess what I did... I completed the survey and wasn't even angry in the least.



Same thing...

The Best Interview Is The Self-Interview by Philip Martin

Today, it's my pleasure to introduce our guest for today, Philip Martin of Great Lakes Literary and Crickhollow Books. He will be giving us a tip that has helped him and other others market their books. If you are curious about how to pull off a successful "self-interview", then we have a treat for you.

Before we get to Philip's post, I wanted to let you know about a guest post that I did yesterday on the BookBuzzr blog called, Book Marketing: Don't Go At It Alone. I hope you enjoy it!

Now, on ...

How Can Geotargeting Help You Market your Book

As an author (or any online marketer), you may find times when it's beneficial to show specific information to visitors, depending on where they live. Fortunately geotargeting can help this happen. This post will not explain all the technical details of how geotargeting works, but there is plenty of information on that available on the net if you want to do some more research.



When would we want to use geotargeting? Consider these circumstances:

Pay Per Click Advertisements- If you are...