Tony Eldridge's Blog, page 29

Post-Publication Book Marketing Activities By Rick Chesler

Back on December 8th, 2009, Rick Chesler did a post for me entitled,Pre-Publication Book Marketing Activities. His novel, Wired Kingdom was scheduled to be released the following May. I thought it would be a great idea for him to do a 2-part post for me, one that focused on marketing his book before publication and a post focusing on his marketing activities after publication.



Well, his new book is out and he has been marketing it. Today, he will share his post-publication marketing activit...

Marketing Tips Around The Net: September 17th

Happy Constitution Day! It was September 17th, 1787 that the U.S. Constitution was signed by the founding fathers of the United States of America. While the US may not be one of the oldest countries in existence, our government is one of the oldest current governments and it's due to the Constitution that has endured centuries of leading We, the people. And tomorrow I celebrate my birthday. But in comparison, I defer to September 17th every time.



Well, it's also Friday and that means it's t...

5 Tips To Get Massive Exposure For Your Book With Blog Tours

Perhaps you have been considering a blog tour for your book. If so, it could be a great way to give your book a nice boost as far as exposure. But if done wrong, it can be a waste of time and money. Here are some tips for pulling off a great blog tour:



1. Plan Ahead- Blog tours will work if you put in the time to plan. If you wait until the last minute to pull one off, chances are high that you won't be happy with the results. You need to put in the time to find blogs relevant to your book, ...

8 Tips on Starting Your Own Grass-Roots Campaign For Your Book

In the election season here in the U.S., there is a lot of talk about "Grass-Roots" campaigns. By that, the pundits and candidates are saying that their campaign is not launched by a lot of money, media coverage or the blessing of the "Establishment" leadership. Rather, it's a campaign where the candidate is ushered in by the local constituents themselves and word-of-mouth becomes a powerful force that thrusts the candidate into prominence.



Similarly, most authors don't have a lot of money,...

Marketing Tips Around The Net: September 13th

I know, it's Monday and not Friday. But since I was away on Friday and missed the Tips Around The Net feature, I wanted to make sure that I got last week's picks in today. So, sit back and take a look at the marketing tips that caught my eye last week. I hope you enjoy them. (We will also have a Tips Around The Net feature this Friday for this week's site as well).



One new feature I am incorporating into the list is linking the author's name to their Twitter page. I hope this gives readers a...

Productivity Tip: Scheduling Busy Work

One of the problems that we all face is trying to cram 25 hours into a 24 hour day. There always seems to be more to do than we have time to do it all. As we struggle to get it all done, we often find ourselves behind and clawing to get out of the pit we seemed to have slipped into.



Well, I can't give you 25 hours a day, but in today's tip I hope to share a technique I use that might help you use your 24 hours a little more efficiently. It's a technique I refer to as "Scheduling Busy Work."...

Marketing Tips Around The Net: September 3rd

It's Friday and that means it's time to fly around the net to find some great posts that can help us us all with our marketing efforts. Sit back, grab a cup of coffee or tea, and let's get started.



1. Emoticons, Book Packaging, ebooks .. what was the future, is now the past?- Kicking us off today is Hilary Melton-Butcher post that takes a look at where books may be going in the future by looking at where they have come from the past.



2. 6 ways authors can profit from their books "after...

Google Has Free Tools For Online Marketers

I really have grown to like Google. They have so many tools for you to use to make your life easier as you manage your online social media marketing and your brand. And their productivity tools can really make your your life easier. Best of all, these tools are free. Below is a sampling of tools offered by Google that you might want to take a look at.

1. Blogger/BlogSpot- When Google acquired Blogger, it had an immediate presence in the blogging world. Since then, Goggle has worked to keep thi...

Using SEO To Get The Biggest Bang For Your Buck By R. Kyle Michael

I always listen to the radio when in my car and a commercial from a local SEO firm called Seota has gotten my attention. I recently contacted Seota and asked if they would be interested in providing a guest post for my readers to talk a little more about what SEO is and how SEO can help them. Seota graciously introduced me to their SEO Guru, R. Kyle Michael, who provides the guest post for today. His title: Using SEO To Get The Biggest Bang For Your Buck.



Before we get to his post, I'd like ...

Adopting Social Media Within A Company Marketing Plan

From an individual's standpoint, social media sites are all about reaching out and connecting with people. It's a way to easily share the items you wish about your life with others. Whether it's new pictures, family updates, or righteous rants, social media is a way to feel next door to your friends and family who may live thousands of miles away.



But what if you have a business? How can you effectively use social media in your business? Maybe a more telling question is, "How do you NOT use ...