8 Tips on Starting Your Own Grass-Roots Campaign For Your Book

In the election season here in the U.S., there is a lot of talk about "Grass-Roots" campaigns. By that, the pundits and candidates are saying that their campaign is not launched by a lot of money, media coverage or the blessing of the "Establishment" leadership. Rather, it's a campaign where the candidate is ushered in by the local constituents themselves and word-of-mouth becomes a powerful force that thrusts the candidate into prominence.



Similarly, most authors don't have a lot of money,...