How To Get Introduced To That Perfect Contact

A big part of marketing is meeting the right people who can help you spread the word about your book, your business, or yourself. But often, it's hard to meet the people you are trying to connect with. A quick cold-call can definitely do the trick (i.e., e-mail, direct message, etc...) but many times we prefer a "warm" contact. That is, a contact where the person has already heard of us or we have been introduced to them by a mutual connection.



While I think that sending an e-mail to a perf...