The Skill Of Following Up

I am amazed at how many times people don't follow up with a marketing contact. I am amazed, but I am not throwing stones because this is a problem I have fallen prey to at times. That said, there really are few valid excuses for not following up. With scheduling calendars, task reminders, and a host of other productivity tools, it should be a slam dunk to follow up 100% of the time.

Of course, things can happen to throw our schedule out of whack. For example, an emergency can arise that makes ...