Trade Show 411 Quotes

“Expo-only and full conference passes are sometimes included in your trade show exhibitor package. Know exactly how many you get at no extra cost, and how you plan to use them, before you spend money buying more unnecessarily.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Let’s take a closer look at the value of the exhibitor services manual. Specifically, the advance pricing deadline. Missing it can cost you big. Knowing your show’s advance order deadline (and sticking to it) can save you up to 40% on exhibitor expenses.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“The preregistered attendee list is often overlooked but can be a gold mine of potential customers. If your exhibitor package includes it, be sure to use it. Lead generation doesn’t start at the show. It begins well before you even set up your booth.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“As a trade show exhibitor, the exhibitor services manual is my most important resource. It’s the first thing I review in the morning and the last thing I check at night. I even joke that I eat and sleep with it. Well, maybe not literally, but it should be your top priority too.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“What’s the perfect trade show booth size and location? There’s no single answer that fits everyone. It depends on your exhibitor goals, what you want to achieve, your budget, and other factors. Knowing your priorities helps you choose the booth space that’s right for you.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Is it better for an exhibitor to buy a booth or rent it? That depends. Here are 3 key questions to ask:
– Will you exhibit at more than one show at a time?
– Will your booth footprint vary significantly from show to show?
– Will you make major changes to your marketing, branding, or product line in the next year?”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“How do your trade show staff dynamics impact booth visitors?
Selecting the right booth staff is critical to a successful show. Visitors can quickly tell if your team is working together or if each person is doing their own thing. And, if your staff isn’t engaging effectively, potential buyers won’t stick around long enough to see how great your product or service really is.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Public relations boosts the value of your trade show presence by attracting new customers, driving booth traffic, and securing coverage in trade publications. It also opens doors to journalists and bloggers you might not have reached otherwise. Best yet, many of the opportunities cost nothing.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Trade shows and events drive a surge in readership for trade magazines, websites, and newspapers. This spike is a prime opportunity to expose your company to thousands of potential buyers.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Speaking at a trade show is one of the most cost-effective ways to showcase your knowledge and expertise and position your business as an industry leader. Since it’s often free, it’s a smart move to boost your exhibitor ROI.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Don’t dismiss the show hotel just because it might charge full price. Staying at a cheaper hotel miles away means spending extra on transportation and wasting time traveling back and forth. Walking to the convention center from a 'more expensive' hotel nearby enables you to save money in the end and keeps your schedule on track.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Trade show shipping isn’t one-size-fits-all. You might drive a small inline booth to a local show or use a freight carrier to move a large island exhibit across the country. Your choice depends on your budget, how much time you have, the distance, and how fragile your materials are. Each option has pros and cons. What works for one show might not work for the next. The key is to understand your options and plan ahead so your booth arrives on time and in good shape.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“A press release announces your news. A media alert informs reporters of an event's location and time. Both belong in your trade show PR toolkit. Use the press release to share a story and the alert to drive attendance.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“There’s no one-size-fits-all way to get around a trade show city. Whether it’s Uber, subway, or a rental car, the best transportation depends on where you’re staying, how far you need to go, and what kind of schedule you’re on. A poor transportation choice can mean missed meetings, late arrivals, and unnecessary stress.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro

“Trade show booth setup isn’t guesswork. The order of installation matters, and poor contractor timing can lead to delays, damage, and wasted money.”
― Lisa Masiello, Trade Show 411: The Essential Guide to Exhibiting Like a Pro