This is Marketing Quotes

“And, if you’re a designer, the typeface comic sans is a symbol of bad taste, low status, and laziness.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“We each have our own narratives. The noise in our head, the worldview that is unique to us, the history and beliefs and perceptions that shape who we are and what we choose.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“It’s time to do something else with marketing. To make things better. To cause a change you’d like to see in the world. To grow your project, sure, but mostly to serve the people you care about. The answer to just about every question about work is really the question, “Who can you help?”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Choose the people you serve, choose your future.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Find a position on the map where you, and you alone, are the perfect answer. Overwhelm this group’s wants and dreams and desires with your care, your attention, and your focus. Make change happen. Change that’s so profound,”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“The dominant narrative, the market share leader, the policies and procedures that rule the day—they all exist for a reason.

They are good at resisting efforts by insurgents like you.

If all it took to upend the status quo was the truth, we would have changed a long time ago.

If all we were waiting for was a better idea, a simpler solution, or a more efficient procedure, we would have shifted away from the status quo a year or a decade or a century ago.

The status quo doesn’t shift because you’re right. It shifts because the culture changes.

And the engine of culture is status.”
― Seth Godin, This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set

“All effective education creates tension, because just before you learn something, you’re aware you don’t know it (yet).”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“This is what tension feels like. The tension of being left behind.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Customer development is the act of gaining traction with customers, of finding a fit between what you make and what they want. This traction is worth far more than fancy technology or expensive marketing.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Why is it so hard to develop a point of view? Why do we hesitate when we say to the world, "Here, I made this"? And what's the alternative to hesitating?

These don't sound like marketing questions, but in fact, if you let them sit unanswered, they're getting in the way of your marketing. People who aren't as gifted or generous as you are running circles around you, because they are showing up as professionals. And yet, too many people with something to offer are holding themselves back.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Marketers don’t make average stuff for average people. Marketers make change. And they do it by normalizing new behaviors.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“When the offering you bring matches the story we tell ourselves, the way we tell it, the pace we’re used to, the expense and the risk . . . it’s an easy choice to add you to the mix.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Work that matters for people who care is the shortest, most direct route to making a difference.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Your work is a tree. The roots live in the soil of dreams and desires. Not the dreams and desires of everyone, simply those you seek to serve.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“In order to change a culture, we begin with an exclusive cohort. That’s where we can offer the most tension and create the most useful connections.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“At the heart of the exclusive organization is a simple truth: every member is “people like us.” Sign up for that and you gain status. Walk away and you lose it.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“It’s easy to get confused in our quest to build something that matters.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Everything in our culture is part of a hierarchy between yesterday, today, and tomorrow. We don’t get to jump all the way ahead.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“It should be called “a culture” or “this culture,” because there is no universal culture, no “us” that defines all of us.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“We’ve gone from all of us being everyone to all of us being no one.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Normalization creates culture, and culture drives our choices, which leads to more normalization.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“We don’t make decisions in a vacuum—instead, we base them on our perception of our cohort.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“It’s not your tribe That’s the first thing I say to people who talk about the folks they’re lucky enough to work with and lead. The tribe doesn’t belong to you, so you don’t get to tell the members what to do or to use them for your own aims. If you’re fortunate, there’s a tribe that will listen to you and consider what you say. If you’re lucky, they’ll interpret your words in a way that they believe will help them move the mission of the tribe forward, and you’ll get a chance to do it again. And if you invest in them, they’ll show you what they want and what they need. You can gain empathy for them, understand their narrative, and serve them again. The tribe would probably survive if you went away. The goal is for them to miss you if you did.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“If you quit right in the middle of building that frequency, it’s no wonder you never got a chance to earn the trust.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Jay Levinson famously said, “Don’t change your ads when you’re tired of them. Don’t change them when your employees are tired of them. Don’t even change them when your friends are tired of them. Change them when your accountant is tired of them.” We can expand this well beyond ads. All the storytelling you do requires frequency. You’ll try something new, issue a statement, explore a new market . . . and when it doesn’t work right away, the instinct is to walk away and try something else. But frequency teaches us that there’s a very real dip—a gap between when we get bored and when people get the message.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Jay Levinson famously said, “Don’t change your ads when you’re tired of them. Don’t change them when your employees are tired of them. Don’t even change them when your friends are tired of them. Change them when your accountant is tired of them.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Your best customers become your new salespeople.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Choose the people who want what you’re offering. Choose the people most open to hearing your message. Choose the people who will tell the right other people …”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“understanding our customers’ worldview and desires so we can connect with them. It’s focused on being missed when you’re gone, on bringing more than people expect to those who trust us. It seeks volunteers, not victims.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Each person has a story in his or her head, a narrative used to navigate the world. The extraordinary thing is that every person’s narrative is different.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See