This is Marketing Quotes

“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone. Changed the boss’s mind. Changed the school system. Changed demand for your product.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“If you tell your competition your tactics, they’ll steal them and it will cost you. But if you tell them your strategy, it won’t matter. Because they don’t have the guts or the persistence to turn your strategy into their strategy.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Effective marketers don’t begin with a solution, with the thing that makes them more clever than everyone else. Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“It's not for you" shows the ability to respect someone enough that you're not going to waste their time.
It's the freedom to ignore the critics who don't get the joke.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Choose the people who want what you’re offering.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“It's not for you" shows the ability to respect someone enough that you're not going to waste their time.
It's the freedom to ignore the critics who don't get the joke.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Choose the people who want what you're offering.”
― Seth Godin, This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set

“-It's not for you-
It shows the ability to respect someone enough that you're not going to waste their time.
It's the freedom to ignore the critics who don't get the joke.”
― Seth Godin, This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set

“It's not for you" shows the ability to respect someone enough that you're not going to waste their time.

It's the freedom to ignore the critics who don't get the joke.”
― Seth Godin, This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set

“Innovative marketers invent new solutions to work with old emotions.”
― Seth Godin, This is Marketing You Can’t Be Seen Until You Learn To See, Meltdown How to turn your hardship into happiness, How To Be F*cking Awesome, Mindset With Muscle 4 Books Collection Set

“Generosity in terms of free work, constant discounts, and plenty of uncompensated overtime isn’t really generous. Because you can’t sustain it. Because soon you’ll be breaking the promises you made. On the other hand, showing generosity with your bravery, your empathy, and your respect is generous indeed. What your customers want from you is for you to care enough to change them. To create tension that leads to forward motion. To exert emotional labor that will open them up to what’s possible. And if you need to charge a lot to pull that off, it’s still a bargain.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“There’s no such thing as mandatory education. It’s almost impossible to teach people against their will.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“If you’ve gotten an email from a prince offering to split millions of dollars with you, you may have noticed all the misspellings and other telltale clues that it can’t possibly be real. Why would these sophisticated scammers make such an obvious mistake? Because it’s not for you. Because they’re sending a signal to people who are skeptical, careful, and well-informed: go away. The purpose of the email is to send a signal. A signal to the greedy and the gullible. Because putting anyone else into the process just wastes the scammer’s time. They’d rather lose you at the beginning than invest in you and lose you at the end.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“On the ball field, a twelve-year-old might care about nothing but winning. And not just winning, but beating the opposition. He’ll impugn the referee’s motives, stomp on toes, and hold nothing back in order to win. That same kid doesn’t care at all about being at the top of his class, but he cares a lot about who sits next to him on the bus. In the jazz band, someone is keeping track of how many solos he gets, and someone else wants to be sure she’s helping keep the group in sync. The people you’re seeking to serve in this moment: What are they measuring? If you want to market to someone who measures dominion or affiliation, you’ll need to be aware of what’s being measured and why. “Who eats first” and “who sits closest to the emperor” are questions that persist to this day. Both are status questions. One involves dominion; the other involves affiliation.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“In many interactions, people seek to change their relative status—either to adjust themselves up in comparison to their peers, or to seek safety by giving up and moving down.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“The idea of status isn’t nearly as simple as it appears. Consider, for those you seek to serve, their external status (how they are seen by their chosen community) and their internal status (who they see when they look in the mirror). Next, work through how they maintain or seek to change that status. Do they belittle others? Seek approval? Help in selfless ways? Drive themselves to achieve more? What sort of wins and losses do they track? Consider the following two XY grids. People in the top-right quadrant (a) are rare indeed. This space belongs to people who are seen as powerful and who also see themselves as able to handle it. I’d put Oprah Winfrey in this category. This is the person who is able to choose, not the one who is waiting to be chosen. The top-left quadrant (d) is more common, since people who end up with high status often doubt themselves. This can turn them into divas.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“The status dynamic is always at work Once seen, it can’t be unseen. Say a cop pulls over a motorist for running a stop sign. Who has status in that situation? That same motorist goes on to the office, where he barks orders at the receptionist. Who has status? A clash of status roles happens in any bureaucracy that only knows how to measure today’s status changes. The roles we easily adopt at school—the class clown, the big man on campus, the A student—are status roles. And remember how hard we defended those roles, even when we had a chance to change them. When the marketer shows up with her new idea, her opportunity, the offer to make change happen—every time, it’s a challenge to our status. We have the choice to accept (and move up or down, depending on the story we tell ourselves) or to turn down the offer and live with the tension of walking away. It’s a mistake to believe that everyone wants to make their status higher. In fact, few people do. It’s also a mistake to believe that no one wants to make their status lower. If you’ve been conditioned to see yourself in a certain status role, you might fight to maintain and even lower your status. The smart marketer begins to realize that some people are open and hungry for a shift in status (up or down), while others will fight like crazy to maintain their roles.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Status is our position in the hierarchy. It’s also our perception of that position. Status protects us. Status helps us get what we want. Status gives us the leverage to make change happen. Status is a place to hide. Status can be a gift or a burden. Status creates a narrative that changes our perceived options, alters our choices, and undermines (or supports) our future. And the desire to change our status, or to protect it, drives almost everything we do.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Why do people choose one restaurant over another? One college? Why drive this car and not that one? Why did that poker champion make a bad bet? Why rent a house instead of buying one? What club do you belong to? If you look closely at decisions that don’t initially make sense, you’ll likely see status roles at work. The decision didn’t make sense to you, but it made perfect sense to the person who made it. We spend a lot of time paying attention to status.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“It’s tempting to make a boring product or service for everyone. Boring because boring is beyond criticism. It meets spec. It causes no tension. Everyone, because if everyone is happy then no one is unhappy. The problem is that the marketplace of people who are happy with boring is static. They aren’t looking for better. New and boring don’t easily coexist, and so the people who are happy with boring aren’t looking for you. They’re actively avoiding you, in fact.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they’ve dreamed of becoming, a little bit at a time.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“People don’t remember what they read, what they hear, or even what they see. If they’re lucky, people remember what they do, but they’re not very good at that either. We remember what we rehearse.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“I’d divide the modern business plan into five sections: Truth Assertions Alternatives People Money”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“When we find the empathy to say, “I’m sorry, this isn’t for you, here’s the phone number of my competitor,” then we also find the freedom to do work that matters.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisions. 6. Encourage us to respond to customers instead of react to the marketplace. 7. Attract customers who want to support businesses that reflect or represent their values. 8. Build brand loyalty and give customers a story to tell. 9. Attract the kind of like-minded employees we want. 10. Help us to stay motivated and continue to do work we’re proud of.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Humans are lonely, and they want to be seen and known.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Specific is a kind of bravery Specific means accountable.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“On the other hand, here’s an example from By the Way Bakery, which my wife founded. It’s the largest gluten-free bakery of its kind in the world. Their change? “We want to make sure no one is left out. By offering people gluten-free, dairy-free, and kosher baked goods that happen to be delicious, we let the entire community be part of special family occasions. We change hosts from exclusive to inclusive, and guests from outsiders to insiders.” What”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Marketing is not a battle, and it’s not a war, or even a contest Marketing is the generous act of helping someone solve a problem. Their problem.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See