This is Marketing Quotes

“the magic was in the guts it took to carefully curate the customers. Choose the people you serve, choose your future.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“The entire organization works for and with the marketer, because marketing is all of it. What we make, how we make it, who we make it for. It is the effects and the side effects, the pricing and the profit, all at once.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“People don’t want what you make They want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from. In essence, most marketers deliver the same feelings. We just do it in different ways, with different services, products, and stories. And we do it for different people in different moments. If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“When ad legend Lee Clow took the imagery from George Orwell’s 1984 to create the most iconic TV commercial of all time, almost no one watching Apple’s Super Bowl ad understood all of the references. (They’d read the book in high school, but if you want to impact a hundred million beer-drinking sports fans, an assigned high school book is not a good place to start.) But the media-savvy talking heads instantly understood, and they took the bait and talked about it. And the nerds did, and they eagerly lined up to go first. The lesson: Apple’s ad team only needed a million people to care. And so they sent a signal to them, and ignored everyone else. It took thirty years for the idea to spread from the million to everyone, thirty years to build hundreds of billions of dollars of market cap. But it happened because of the brilliant use of semiotics, not technology. At every turn, Apple sent signals, and they sent them in just edgy enough words, fonts, and design that the right people heard the message.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Low price is the last refuge of a marketer who has run out of generous ideas.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“great marketing is the generous and audacious work of saying, “I see a better alternative; come with me.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Organize your project, your life, and your organization around the minimum. What’s the smallest market you can survive on?”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“The essence of political change is almost always cultural change, and the culture changes horizontally. Person to person. Us to us.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Why is Nigerian spam so sloppy? If you’ve gotten an email from a prince offering to split millions of dollars with you, you may have noticed all the misspellings and other telltale clues that it can’t possibly be real.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Selling ice cream on the beach in the summer is easy. Raising people’s expectations, engaging in their hopes and dreams, helping them see further—that’s the difficult work we signed up for. From now on, your customers know more than you do about your competitors. And so your commodity work, no matter how much effort you put into it, is not enough.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“The way we make things better is by caring enough about those we serve to imagine the story that they need to hear.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Marketers make change happen: for the smallest viable market, and by delivering anticipated, personal, and relevant messages that people actually want to get.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“effective marketing now relies on empathy and service.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Marketers make things better by making change happen.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“the best ideas require significant change. They fly in the face of the status quo, and inertia is a powerful force.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Marketing, more than a lake or a forest, is the landscape of our modern lives.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Casey Neistat”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“That the engineer’s choice of the best price/performance combination is rarely the market’s choice.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“My product is for people who believe _________________. I will focus on people who want _________________. I promise that engaging with what I make will help you get _________________.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Marketing in five steps The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. The second step is to design and build it in a way that a few people will particularly benefit from and care about. The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market. The fourth step is the one everyone gets excited about: spread the word. The last step is often overlooked: show up—regularly, consistently, and generously, for years and years—to organize and lead and build confidence in the change you seek to make. To earn permission to follow up and to earn enrollment to teach. As marketers, we get to consistently do the work to help the idea spread from person to person, engaging a tribe as you make change happen.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“In this book, we’re working together to solve a set of related problems. How to spread your ideas. How to make the impact you seek. How to improve the culture. There isn’t an obvious road map.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Over the years, I’ve launched dozens and dozens of projects and sold goods and services to businesses and individuals. I’ve worked with Jay Levinson, the father of Guerrilla Marketing, with Lester Wunderman, the godfather of direct mail, and Bernadette Jiwa, the doyenne of storytelling. My ideas have built billion-dollar companies and raised nearly that much for important charities”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Organize your project, your life, and your organization around the minimum. What’s the smallest market you can survive on? Once you’ve identified the scale, then find a corner of the market that can’t wait for your attention. Go to their extremes. Find a position on the map where you, and you alone, are the perfect answer. Overwhelm this group’s wants and dreams and desires with your care, your attention, and your focus. Make change happen. Change that’s so profound, people can’t help but talk about it.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Just as a movie is a problem, so is the story of your marketing. It has to resonate with the listener, to tell them something they’ve been waiting to hear, something they’re open to believing. It has to invite them on a journey where a change might happen. And then, if you’ve opened all those doors, it has to solve the problem, to deliver on the promise.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Here’s a template, a three-sentence marketing promise you can run with: My product is for people who believe _________________. I will focus on people who want _________________. I promise that engaging with what I make will help you get _________________.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“You have the freedom to change how you spend your day. You can outsource the tasks and find the guts to do emotional labor instead. You can go out on a limb and do what others aren’t doing. The most frustrated marketers I know are the ones who take it as a given that because they are in industry x, they have no freedom. And so real estate brokers hustle for listings and do precisely what the other brokers do.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Empathy is at the heart of marketing People don’t believe what you believe. They don’t know what you know. They don’t want what you want. It’s true, but we’d rather not accept this. Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours. Everyone has noise in their heads.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.” The lesson is that the drill bit is merely a feature, a means to an end, but what people truly want is the hole it makes.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See