This is Marketing Quotes

“Es posible aprender a ver cómo el ser humano sueña, decide y actúa. Y si ayudas a la gente a ser una mejor versión de sí misma, a ser la persona que quiere ser, serás un buen profesional del marketing.”
― Seth Godin, Esto es marketing: No uses el marketing para solucionar los problemas de tu empresa: úsalo para solucionar los problemas de tus clientes (Alienta)

“We’re humans. Our work isn’t us. As humans, we can choose to do the work, and we can choose to improve our work.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Perfect closes the door. It asserts that we’re done, that this is the best we can do. Worse, perfect forbids us to try. To seek perfection and not reach it is a failure.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“When you market to someone who doesn’t have a pattern yet, you don’t have to persuade them that their old choices were mistakes.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“What we choose to market is up to us. If the change you seek to make can’t be talked about, perhaps you should find a different change worth making.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“How tall is your sunflower? That’s what most people seem to care about. How big a brand, how much market share, how many online followers. Too many marketers spend most of their time running a hype show, trying to get just a little bigger. The thing is, tall sunflowers have deep and complex root systems. Without them, they’d never get very high.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Now, instead of asking, “How can I get more people to listen to me, how can I get the word out, how can I find more followers, how can I convert more leads to sales, how can I find more clients, how can I pay my staff . . . ?” you can ask, “What change do I seek to make?”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“The challenge for most people who seek to make an impact isn’t winning over the mass market. It’s the micro market. They bend themselves into a pretzel trying to please the anonymous masses before they have fifty or one hundred people who would miss them if they were gone.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Emotional labor is the work of doing what we don’t feel like doing. It’s about showing up with a smile when we’re wincing inside, or resisting the urge to chew someone out because you know that engaging with him will make a bigger difference.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“Too many marketers spend most of their time running a hype show, trying to get just a little bigger.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“People don’t remember what they read, what they hear, or even what they see. If they’re lucky, people remember what they do, but they’re not very good at that either.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“When you know what you stand for, you don’t need to compete”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Plenty of people are good at what you do. Very good at it. Perhaps as good at it as you are.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“We made the “doing” easier, which is precisely why we need to outsource that part of our job and focus all our energy onto the hard work of making change happen.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“We can’t change the culture, but each of us has the opportunity to change a culture—our little pocket of the world.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Just as no one needs a drill bit, no one needs a real estate broker. What they need and want is how it makes them feel to get what a broker can get them.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Connect us to our purpose and vision for our career or business. Allow us to celebrate our strengths by remembering how we got from there to here. Deepen our understanding of our unique value and what differentiates us in the marketplace. Reinforce our core values. Help us to act in alignment and make value-based decisions. Encourage us to respond to customers instead of react to the marketplace. Attract customers who want to support businesses that reflect or represent their values. Build brand loyalty and give customers a story to tell. Attract the kind of like-minded employees we want. Help us to stay motivated and continue to do work we’re proud of.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Who’s it for?”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Desire for gain versus avoidance of loss.”
― Seth Godin, This is Marketing: You Can't Be Seen Until You Learn To See

“The critic who doesn’t like your work is correct. He doesn’t like your work. This cannot be argued with.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Sooner or later, each of us becomes (for a while) the kind of person who believes in the reptile people that control the earth. We’re seeking our own little pocket of uniqueness.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“a generous beacon, a signal flare sent up so that people who are looking for you can easily find you.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“When you seek to share your best work—your best story, your shot at change—it helps if it’s likely to spread. It helps if it’s permanent. But even if it’s extraordinary, it’s not going to make a difference if you drop it in the ocean. That doesn’t mean you give up hope. It means you walk away from the ocean and look for a large swimming pool.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“The smallest viable market is the focus that, ironically and delightfully, leads to your growth.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. It will lead to compromises and generalizations. Begin instead with the smallest viable market. What’s the minimum number of people you would need to influence to make it worth the effort?”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“Everyone has a problem, a desire, and a narrative. Who will you seek to serve?”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“The way we make things better is by caring enough about those we serve to imagine the story that they need to hear. We need to be generous enough to share that story, so they can take action that they’ll be proud of.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

“You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you’re a marketer.”
― Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See