
“The idea of status isn’t nearly as simple as it appears. Consider, for those you seek to serve, their external status (how they are seen by their chosen community) and their internal status (who they see when they look in the mirror). Next, work through how they maintain or seek to change that status. Do they belittle others? Seek approval? Help in selfless ways? Drive themselves to achieve more? What sort of wins and losses do they track? Consider the following two XY grids. People in the top-right quadrant (a) are rare indeed. This space belongs to people who are seen as powerful and who also see themselves as able to handle it. I’d put Oprah Winfrey in this category. This is the person who is able to choose, not the one who is waiting to be chosen. The top-left quadrant (d) is more common, since people who end up with high status often doubt themselves. This can turn them into divas.”
―
This Is Marketing: You Can't Be Seen Until You Learn to See
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