Pixels and Place Quotes

“We also need to be reminded that there are implications of meaning within data, both in terms of how we look at data meaningfully (as in how it informs our decisions and interactions) and how we see meaning in data (as in how we recognize patterns that tell us if people value what we’re doing).”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“Our need to be shown respect can override our appreciation for things like efficiency, simplicity, or even low cost.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“The meaningful design of experiences in physical space now regularly overlaps with the meaningful design of experiences in digital space.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“The best way for marketing to “know the customer” now is to truly function as a knowledge center, iterating through efforts to connect with customers, optimizing for insight, seeking to create more meaningful relationships with customers by getting clearer and clearer about what different people value for different reasons.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“Analytics are people. And relevance, in terms of offering targeted messages and experiences, is a form of showing respect for your customer’s time and interests. So is discretion regarding their privacy.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“I’m not here to say that analytics are bad. I’m here to say that analytics are human. Or at least, they represent the real needs and genuine interests of actual human beings; they’re proxies for people. And as such, we are honor bound to be respectful with them, to consider them with nuance and care, to let them guide us toward creating experiences of delight or at least outcomes that fulfill mutual needs, not to use them, manipulate them, and exploit them.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“Because if analytics are people, as I stated early on, it stands to reason that transactions are relationships.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“To consider meaning at any level implies a search for the depth and dimensions of what is significant, what truly matters.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“There are fundamental ways that meaning informs our lives and work, if we are conscious of it and recognize its shape. The shape meaning takes in marketing is empathy: All relevant customer understanding and communications flow from being aware of and aligned with the customer’s needs and motivations. In business in a broader sense, the shape meaning takes is strategy. It guides every decision and action. In technology and data science, meaning can drive the pursuit of applied knowledge toward that which improves our experiences and our lives. Creative work becomes more meaningful the more it conveys truth. And in our lives overall, an understanding of what is meaningful to us provides us with purpose, clarity, and intention.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“And all of it generates a data trail. All of it is trackable somewhere at some level, and much of it is traceable to this location.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

“That’s perhaps the easiest way to distill what makes something (especially an experience, in this case) meaningful: the ease with which it fits into our idea of purpose and aligns with what is relevant to us.”
― Kate O'Neill, Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces