Zero to One Quotes

“Dígame una verdad importante para usted con la que concuerden muy pocas personas»)”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“lo que sigue no es un manual o un registro de conocimientos, sino un ejercicio de pensamiento.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“El presente libro aborda las preguntas que te debes plantear y responder para triunfar en el negocio”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“Las startups operan sobre el principio de que necesitas trabajar con otra gente para que las cosas salgan adelante,”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“En un mundo de escasos recursos, la globalización sin nuevas tecnologías es insostenible.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“Propagar por el mundo los viejos modos de crear riqueza generará devastación, no riqueza.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“cualquier modo nuevo y mejor de hacer las cosas es tecnología.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“La palabra para vertical, el progreso de 0 a 1, es tecnología.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“A gran escala, la palabra para progreso horizontal es globalización: coger cosas que funcionan en alguna parte y hacer que funcionen en todo el mundo.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“«Dígame una verdad importante para usted con la que concuerden muy pocas personas».”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“De cero a uno aborda cómo construir compañías que creen cosas nuevas.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“It does matter what you do. You should focus relentlessly on something you’re good at doing, but before that you must think hard about whether it will be valuable in the future.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“choose your market carefully and expand deliberately.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“Every monopoly is unique, but they usually share some combination of the following characteristics: proprietary technology, network effects, economies of scale, and branding.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“The problem with a competitive business goes beyond lack of profits. Imagine you’re running one of those restaurants in Mountain View. You’re not that different from dozens of your competitors, so you’ve got to fight hard to survive. If you offer affordable food with low margins, you can probably pay employees only minimum wage. And you’ll need to squeeze out every efficiency: that’s why small restaurants put Grandma to work at the register and make the kids wash dishes in the back. Restaurants aren’t much better even at the very highest rungs, where reviews and ratings like Michelin’s star system enforce”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“Perfect competition” is considered both the ideal and the default state in Economics 101. So-called perfectly competitive markets achieve equilibrium when producer supply meets consumer demand. Every firm in a competitive market is undifferentiated and sells the same homogeneous products. Since no firm has any market power, they must all sell at whatever price the market determines. If there is money to be made, new firms will enter the market, increase supply, drive prices down, and thereby eliminate the profits that attracted them in the first place. If too many firms enter the market, they’ll suffer losses, some will fold, and prices will rise back to sustainable levels. Under perfect competition, in the long run no company makes an economic profit.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“Creating value is not enough—you also need to capture some of the value you create.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“learned four big lessons from the dot-com crash that still guide business thinking today: 1. Make incremental advances Grand visions inflated the bubble, so they should not be indulged. Anyone who claims to be able to do something great is suspect, and anyone who wants to change the world should be more humble. Small, incremental steps are the only safe path forward. 2. Stay lean and flexible All companies must be “lean,” which is code for “unplanned.” You should not know what your business will do; planning is arrogant and inflexible. Instead you should try things out, “iterate,” and treat entrepreneurship as agnostic experimentation. 3. Improve on the competition Don’t try to create a new market prematurely. The only way to know you have a real business is to start with an already existing customer, so you should build your company by improving on recognizable products already offered by successful competitors. 4. Focus on product, not sales If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution. Bubble-era advertising was obviously wasteful, so the only sustainable growth is viral growth.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“Competitive markets destroy profits.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“If your product requires advertising or salespeople to sell it, it’s not good enough.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“For a company to be valuable it must grow and endure, but many entrepreneurs focus only on short-term growth. They have an excuse: growth is easy to measure, but durability isn’t. Those who succumb to measurement mania obsess about weekly active user statistics, monthly revenue targets, and quarterly earnings reports. However, you can hit those numbers and still overlook deeper, harder-to-measure problems that threaten the durability of your business.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“Monopoly is therefore not a pathology or an exception. Monopoly is the condition of every successful business.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“But no matter how many trends can be traced, the future won't happen on its own.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“But suppose we say that Google is primarily an advertising company. That changes things. The U.S. search engine advertising market is $17 billion annually. Online advertising is $37 billion annually. The entire U.S. advertising market is $150 billion. And global advertising is a $495 billion market. So even if Google completely monopolized U.S. search engine advertising, it would own just 3.4% of the global advertising market. From this angle, Google looks like a small player in a competitive world.”
― Blake Masters, Zero to One: Notes on Start Ups, or How to Build the Future

“Secuenciar mercados correctamente es algo subestimado, y hace falta disciplina para expandirse gradualmente. Las compañías más exitosas hacen de la progresión —primero dominar un nicho específico y luego escalar mercados adyacentes— una parte clave de su narrativa fundacional.”
― Peter Thiel, De cero a uno: Cómo inventar el futuro

“inertia.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“ingenuity,”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“slur”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future

“sincerity.”
― Peter Thiel, Zero to One: Notes on Startups, or How to Build the Future