Elizabeth May

“Since the product is actually poison, advertisers need to overcome your instinctual aversion. That’s a big hill for alcohol advertisements to climb, which is why the absolute best marketing firms on the globe, firms with psychologists and human behavior specialists on staff, are hired to create the ads. These marketers know that the most effective sale is an emotional sale, one that plays on your deepest fears, your ultimate concerns.”
― Annie Grace, This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life

“There is no teacher more discriminating or transforming than loss.”
― Pat Conroy, My Losing Season: A Memoir

“A car's not the right place for showing off to a girl—the bed's the place for that. The consequences of a mistake there are more upsetting, but less tragic.”
― Sergei Lukyanenko, The Last Watch

“Nothing is more creative... nor destructive... than a brilliant mind with a purpose.”
― Dan Brown, Inferno