Mike Troiano

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White as Snow
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Book cover for Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty
Consult, don’t sell. Give away the business. “What they mean is that you shouldn’t try to sell to a client by telling them what you would do for them if they hire you. You should just start consulting right then and there.”
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Aldo Leopold
“There are two spiritual dangers in not owning a farm. One is the danger of supposing that breakfast comes from the grocery, and the other that heat comes from the furnace.”
Aldo Leopold, A Sand County Almanac

Aldo Leopold
“One of the penalties of an ecological education is that one lives alone in a world of wounds. Much of the damage inflicted on land is quite invisible to laymen. An ecologist must either harden his shell and make believe that the consequences of science are none of his business, or he must be the doctor who sees the marks of death in a community that believes itself well and does not want to be told otherwise.”
Aldo Leopold, A Sand County Almanac

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