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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

3.88  ·  Rating details ·  6,195 ratings  ·  302 reviews
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to ...more
Hardcover, 275 pages
Published June 1st 2007 by John Wiley & Sons
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Trang Ngo
May 12, 2012 rated it liked it
Shelves: business
Some thoughts while reading:
* I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam.
* The examples in this book are very unfamiliar to me.
* Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good V
Dec 05, 2010 marked it as to-read
Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses:

+ I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all!

+ It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing?

+ Our latest effort, which just went l
Rachel Brune
Apr 01, 2018 rated it it was amazing  ·  review of another edition
This book is immediately going permanently on my professional bookshelf. If you are in any way involved with organization communication in any capacity, I.e. PR, brand journalism, marketing, etc., it should be on yours as well.
Loy Machedo
Apr 03, 2013 rated it really liked it
Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott

There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture.

Now the problem is there i
Diana Bogan
Sep 05, 2015 rated it it was ok  ·  review of another edition
Shelves: work-life
This book had been on my radar for a very long while and I finally picked up a copy when I decided to interview for PR and marketing jobs. My undergraduate degree is in PR and although my work life began in a PR department over the years I moved through other media positions. So, my intention in reading this book was to refresh and update my knowledge and skill set. This was set, however, with the assumption that my skills were sorely outdated because the words Public Relations or Marketing anyt ...more
2 Stars

This was not exactly a bad book but neither was it helpful. I checked it out because I periodically read business books to stay updated on topics. I did not realize quite how old this book was. It was first published in 2007 which in the grand scheme of things but in things regarding technology nine years is ancient these days.

I also found the author's tone off-putting. He spent a large amount of time talking about his accomplishments and personal experiences. This could have been done to
Feb 02, 2017 rated it really liked it  ·  review of another edition
When I started reading New Rules, I found myself thinking "why am I reading this?" and "I don't think I want to finish this."
For anyone in the marketing industry or anyone who has read several marketing books - this book will not be very helpful, and I recommend skimming through it.
However, it is very comprehensive and Scott's writing and breakdown of marketing ideas and tactics makes it very approachable. It worked as a good review on what I learned in my college marketing courses.
Would recomm
Andrew Post
Nov 12, 2017 rated it it was amazing  ·  review of another edition
Shelves: nonfiction
I can't really recommend this book highly enough. Scott lays out the new rules of social media and content marketing clearly, he repeats himself often enough to let it sink in (but not so often that it gets repetitive), and gives clear, contemporary, real-world examples of how the rules work (and how the old rules don't). You may think this book only has significance for marketing coordinators and directors in the corporate world, but oh no: if you have a small business, or a freelance writer st ...more
Charles McEnerney
Jun 18, 2008 rated it really liked it
I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet.
Jul 21, 2012 rated it it was amazing
One of the best books I have read on Digital Marketing...hundreds of examples...Must read
Jul 02, 2017 rated it did not like it  ·  review of another edition
Shelves: did-not-finish
Did not finish it, pretty dated
Chad Warner
Oct 10, 2017 rated it liked it  ·  review of another edition
Recommended to Chad by: Buffer
This is a pretty good primer on online marketing. Those experienced in online marketing are unlikely to benefit much from it. The principles still stand, though many of the specific resources mentions are dated. There are over 50 examples of small and large organizations succeeding online.

Summary: Marketing isn't about "the message." It's about being insightful. Stop advertising and get your ideas out there by understanding buyers and telling them stories that connect with their problems. Parti
May 24, 2019 rated it really liked it  ·  review of another edition
Shelves: furnaced-records
Author is knowledgeable in his field which is extremely important on conducting internet tech based business. I really liked how he offers some online tools absolutely free! check it out on page 153.
Pete Alexander
May 24, 2019 rated it it was amazing  ·  review of another edition
Chock full of suggestions you can implement right away.
Dane Cobain
Apr 24, 2016 rated it really liked it  ·  review of another edition
If you’re working in contemporary marketing then you need to read this book – it’s as simple as that. True, not all of it was necessarily directly related to what I do in my day job, but the concepts that are covered here are important across the board, whether you’re a marketeer or whether you’re a specialist, such as a web developer, within a marketing team. Let me tell you why.

The way that people communicate has changed, and brands are struggling to keep up. In The New Rules of Marketing & PR
Sean Fishlock
When I first saw the cover, I cringed a bit, as it looked like just another piece of granstanding fluff. But as they say, never judge a book by its cover ... this is a very useful intro for marketing managers.

Although it delves into plenty of "Web 2.0" concepts that are in themselves difficult to convey, a different tack to most is used. You won't find any confusing Internet industry jargon, just a personal approach accessible to any business professional, making it a great intro to emerging te
Blog on Books
Mar 29, 2010 rated it really liked it  ·  review of another edition
After being wowed by David Meerman Scott at the 2007 Book Expo, we at Blog On Books naturally felt compelled to check out his book, "The New Rules of Marketing and PR." After all, we are a blog, and his book specifically addresses how to put together a successful blog, among other things.

While writing his book, Scott first posted each chapter on his blog,, in order to get feedback from his readers. The result of this process is that the finished book is arranged like a blog, w
Sarah Packard
Oct 21, 2014 rated it really liked it  ·  review of another edition
This book is an easy read and provides great detail on how to reach buyers through the Internet. If you are looking for a comprehensive idea of what public relations or marketing is, I wouldn't look to this book first.

As someone who came of age when social media and blogging were an integral part of everyday life, most of the information seems intuitive to me. Nonetheless, I appreciate the outline Scott provided for different available online tools. In fact, it gave me information on online medi
Alain Burrese
Dec 23, 2013 rated it really liked it  ·  review of another edition
I just finished reading the third edition of “The New Rules of Marketing & PR” by David Meerman Scott. It is a large book, and one that seems to be aimed at larger businesses than small businesses or solo firms, but I do feel anyone interested in marketing and PR can benefit from this book as a reference guide to various aspects of marketing and PR.

Social media is changing all the time, and I noticed that a fourth edition of this book just came out after I picked this one up to read. I'm not sur
The subtitle says it all: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly. Scott includes all sorts of up-to-date examples, from a Costa Rican resort website doing an outstanding job providing expert content on the country to Oregon capitalizing on the Super Bowl blackout by posting a relevant image with commentary on Twitter.

The content of this book is very much adapted from his blog, which is good and bad. Good beca
Coyora Dokusho
Sep 14, 2013 rated it really liked it  ·  review of another edition
Shelves: giveaways, debt
In compliance with FTC guidelines, I am disclosing that I received the book for free through Goodreads First Reads. (i.e. DESTINY wants me to read this book.)

Tags: Personal Growth,

I'm going to update my review as I read the book!! Why? Because it's fun~

9/14/2013 5:02 PM

I've been thinking a lot lately that I want to get into the nonprofit sector, that's where I really feel like I can *help* - but I LOATHE sales, loathe them. I can do it; I'm even good at it, but it bothers me to, well, bother peo
Amelia Mulder
Jan 06, 2012 rated it liked it  ·  review of another edition
Recommends it for: PR Professionals and small business owners
Scott's book is definitely a very thorough introduction to new media marketing and PR, especially for "old school" marketers and PR professionals trying to adapt to the changing landscape of their field. However, as someone who has only ever worked in online marketing I found the book a bit obvious or basic, not adding anything to what I already know of the subject.

Scott raises a good point when he says that the difference between the "old rules" and the "new rules" of marketing is that markete
Jona Taylor
Feb 07, 2017 rated it did not like it  ·  review of another edition
This book was awful and I forced myself to finish it just to get it off my shelf. I was hoping for practical advice for using social media to market, which it contained. To illustrate his points he would talk about what a type of business was doing, but instead of a paragraph or two it would go on for pages complete with quotes and more quotes from people I never heard of promoting their business. The examples did NOT elucidate, they promoted another company. This whole book felt like a promotio ...more
Sep 21, 2017 rated it did not like it  ·  review of another edition
This book, while touted as the sixth edition, could easily have been reduced by two-thirds to create what would be a book that would be of value to more people. Throughout the book, Scott boasts of the accomplishments of what is assumed to be his client base and so it is definitely a marketing tool for him as he continually reminds readers that his services are for hire. There are, however, a few places in the book that would be of value to any reader--those pertaining to employment searches and ...more
Amanda | District Reads
Mind-blowing information gleaned from this book:
"Pitch bloggers like Gizmodo"
"Write individualized pitches"
"Don't use Re: in the subject line"
"Use hashtags"
"My company puts photos on Flickr and Facebook and it totally worked"
"Use the tip-line/form on a news outlet's page instead of pitching directly"
"Pitch using email"

...Wow, revolutionary! I've been working in PR for 5+ years, and this is all either common-sense stuff, or blatantly wrong, ineffective wastes of time (i.e. that horrible tip-line
T.L. Cooper
Mar 07, 2019 rated it really liked it  ·  review of another edition
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Release & Viral Marketing to Reach Buyers Directly 6th Edition by David Meerman Scott is an interesting, informative, and detailed book on marketing and public relations. Scott gives great examples of the techniques he recommends. The New Rules of Marketing & PR is filled with tips that I can't wait to implement as well as ones I've long been doing. Scott offers new approaches to old ideas th ...more
Constantin Minov
While this book may have a lot of information, it's not an essential book for online marketing. It may be informative for beginners but after reading 400+ pages what I'm expecting is much more value. You cannot generalize on a lot of topics without giving more technical stuff to the reader. In the end, the reader want's to go home with some useful and specific information, being ready to be used right away. I must confess that there is a lot of material which should be cut off. Less is more!!! Y ...more
Jun 14, 2012 rated it it was amazing
Shelves: social-media
This is among the best of the primers on Social Media for marketers and public relations professionals, both. David Meerman Scott is one of the true "thought leaders" in Social Media, today. The goal of this book is to create more thought leaders, willing to challenge the current boundaries of the discipline. Traditional public relations professionals should take special note, as this book is one of the few that I've read that implores PR folks to "drink the (Social Media) Kool Aid", rather than ...more
Sep 29, 2016 rated it really liked it  ·  review of another edition
I was suppose to read this book in college. Halfway through the semester I stopped really reading it. I got my first job in communications and marketing so I gave it another go. Some of the information doesn't quite apply to me because I work for an association where things just work differently than anything I had learned in school. but overall great book. I'm glad I didn't sell it back to amazon at the end of the semester like I usually do. Plus I appreciated the advice more now that I'm not i ...more
Feb 27, 2017 rated it really liked it  ·  review of another edition
Shelves: non-fiction-misc
A must read for anyone interesting in marketing and PR. It is well-written and entertaining, while making key points with real-life examples. It is definitely not something one can just sit and read in one sitting; it's probably best digested in smaller chunks, with plenty of re-reading along the way. the challenge is taking the author's suggestions and applying it to one's own businesses needs. But he gives one a lot of tips and suggestions and examples (not necessarily created by him, he gives ...more
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Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.


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