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The Creative Act:...
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Oct 25, 2025 02:31PM

 
21 Lessons for th...
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The Source of Sel...
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Paul Rand
“To distort the letters of the alphabet in “the style of” Chinese calligraphy (sometimes referred to as chop suey lettering), because the subject happens to deal with the Orient is to create the typographic equivalent of a corny illustration. To mimic a woodcut style of type to “go with” a woodcut; to use bold type to “harmonize with” heavy machinery, etc., is cliché-thinking. The designer is unaware of the exciting possibilities inherent in the contrast of picture and type matter. Thus, instead of combining a woodcut with a “woodcut style” of type (Neuland), a happier choice would be a more classical design (Caslon, Bodoni, or Helvetica) to achieve the element of surprise and to accentuate by contrast the form and character of both text and picture.”
Paul Rand, Thoughts on Design

P.G. Wodehouse
“It seems to be one of Nature’s laws that the most attractive girls should have the least attractive brothers. Fillmore Nicholas had not worn well. At the age of seven he had been an extraordinarily beautiful child, but after that he had gone all to pieces; and now, at the age of twenty-five, it would be idle to deny that he was something of a mess.”
P.G. Wodehouse, The Adventures of Sally
tags: humor

“You know that place between sleep and awake, that place where you still remember dreaming? That’s where I’ll always love you. That’s where I’ll be waiting.”
James V. Hart, Hook

P.G. Wodehouse
“And she's got brains enough for two, which is the exact quantity the girl who marries you will need.”
P.G. Wodehouse, Mostly Sally

Isaac Newton
“Truth is ever to be found in the simplicity, and not in the multiplicity and confusion of things.”
Isaac Newton

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