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Nir Eyal

Goodreads Author

Website

https://www.nirandfar.com/

Twitter

nireyal

Genre

Business, Psychology, Nonfiction

Member Since

March 2011

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Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com ...more

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Nir Eyal’s books

Average rating: 3.99 · 75,086 ratings · 5,210 reviews · 11 distinct works • Similar authors

	Hooked: How to Build Habit-Forming Products by Nir Eyal (Goodreads Author), Ryan Hoover (Editor) 4.12 avg rating — 50,519 ratings — published 2013 — 68 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal (Goodreads Author), Julie Li 3.73 avg rating — 25,022 ratings — published 2019 — 54 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Mobilized: An Insider's Guide to the Business and Future of Connected Technology by S.C. Moatti, Nir Eyal (Goodreads Author) (Foreword) 3.46 avg rating — 149 ratings — published 2016 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results by Nir Eyal (Goodreads Author), Julie Li (Editor) 4.51 avg rating — 109 ratings — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hooked Workbook: Supplemental Workbook for Nir Eyal's "Hooked: How to Build Habit-Forming Products" 3.85 avg rating — 80 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Nir Eyal Collection 2 Books Set by Nir Eyal (Goodreads Author) 3.68 avg rating — 19 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hooked/Contagious/Growth Hacker Collection set by Nir Eyal (Goodreads Author), Jonah Berger, Ryan Holiday (Goodreads Author) 4.42 avg rating — 12 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable, Hyperfocus, Eat That Frog!, How to Talk to Anyone 4 Books Collection Set 4.08 avg rating — 12 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable, Eat That Frog!, Rewire Your Mind, How to be a Productivity Ninja 4 Books Collection Set 4.25 avg rating — 4 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Indistractable, One Thing, How to be a Productivity Ninja, Eat That Frog! 4 Books Collection Set it was amazing 5.00 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Nir Eyal's Blog

How Your Brain Sabotages Your Social Life—and Simple Ways to Fix It

When a friend invited me over last week, I found myself entering a predictable state of hesitation. I stared at my phone for a while, thinking, Should I bail?

The post How Your Brain Sabotages Your Social Life—and Simple Ways to Fix It appeared first on Nir and Far.

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Nir Eyal has read Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results by Nir Eyal (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Mar 21, 2026 04:05AM · 1 like · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Beyond Belief by Nir Eyal. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Beyond Belief by Nir Eyal <iframe sandbox id="wrongBookKindlePreviewScreen">
Nir Eyal and 4 other people liked Jon Bender's review of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results: "This is a top three must read book for anyone. This book uses CBT and a lot of DBT (dialectical behavior therapy) strategies. DBT and CBT are evidence based therapies that help with overall mindset, positivity, and focus on life. At the end of each c" Read more of this review »
Mar 19, 2026 02:25PM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Beyond Belief by Nir Eyal. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Beyond Belief by Nir Eyal <iframe sandbox id="wrongBookKindlePreviewScreen">
Nir Eyal and 1 other person liked Connie Bennett's review of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results: "Brilliant. Groundbreaking. Mind-blowing. These adjectives don’t do justice to Nir Eyal’s thought-provoking book, Beyond Belief, which invites us to consider that our “beliefs are tools, not truths” that shape what we see, how we feel, and what we do." Read more of this review »
Mar 19, 2026 02:25PM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Beyond Belief by Nir Eyal. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Beyond Belief by Nir Eyal <iframe sandbox id="wrongBookKindlePreviewScreen">
Nir Eyal liked Jahanvi Sodha's review of Beyond Belief: The Science-Backed Way to Stop Limiting Yourself and Achieve Breakthrough Results: "If there was ever a book that could help bring your life back on track, this might be it. This book by Nir Eyal doesn’t rely on empty motivation or the usual “just think positive” advice. Instead, the author shows—through psychology, neuroscience, and" Read more of this review »
Mar 17, 2026 03:18AM · see review · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Beyond Belief by Nir Eyal. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Beyond Belief by Nir Eyal <iframe sandbox id="wrongBookKindlePreviewScreen">

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Quotes by Nir Eyal (?)

“The cure for boredom is curiosity. There is no cure for curiosity.”
― Nir Eyal, Indistractable: How to Control Your Attention and Choose Your Life

25 likes

“Users who continually find value in a product are more likely to tell their friends about it.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

18 likes

“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

17 likes

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Nir’s Quotes

“Companies who form strong user habits enjoy several benefits to their bottom line.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

3 likes

“Users who continually find value in a product are more likely to tell their friends about it.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

18 likes

“products that require a high degree of behavior change are doomed to fail”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

7 likes

“In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, “People like what they eat, rather than eat what they like.”
― Mary Roach, Gulp: Adventures on the Alimentary Canal

7 likes

“There is some evidence that the size of the average Sapiens brain has actually decreased since the age of foraging.5 Survival in that era required superb mental abilities from everyone. When agriculture and industry came along people could increasingly rely on the skills of others for survival, and new ‘niches for imbeciles’ were opened up. You could survive and pass your unremarkable genes to the next generation by working as a water carrier or an assembly-line worker.”
― Yuval Noah Harari, Sapiens: A Brief History of Humankind

44 likes

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