Nir Eyal > Nir's Quotes

“Companies who form strong user habits enjoy several benefits to their bottom line.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“Users who continually find value in a product are more likely to tell their friends about it.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“products that require a high degree of behavior change are doomed to fail”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

“In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, “People like what they eat, rather than eat what they like.”
― Mary Roach, Gulp: Adventures on the Alimentary Canal

“There is some evidence that the size of the average Sapiens brain has actually decreased since the age of foraging.5 Survival in that era required superb mental abilities from everyone. When agriculture and industry came along people could increasingly rely on the skills of others for survival, and new ‘niches for imbeciles’ were opened up. You could survive and pass your unremarkable genes to the next generation by working as a water carrier or an assembly-line worker.”
― Yuval Noah Harari, Sapiens: A Brief History of Humankind