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Book cover for The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Bad customer conversations aren’t just useless. Worse, they convince you that you’re on the right path. They give you a false positive that causes you to over-invest your cash, your time, and your team. Even when you’re not actively ...more
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Brad Stone
“The goal was to get employees to distill a pitch into its purest essence, to start from something the customer might see—the public announcement—and work backward.”
Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon

Jim Collins
“[that if] you created the right type of corporate community, the right type of autonomous congregation, genius would flower.”
James C. Collins, Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

Walter Isaacson
“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”
Walter Isaacson, Steve Jobs

Gabriel Weinberg
“Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction. Building”
Gabriel Weinberg, Traction: How Any Startup Can Achieve Explosive Customer Growth

Jim Collins
“The idea that leading in a “fast world” always requires “fast decisions” and “fast action”—and that we should embrace an overall ethos of “Fast! Fast! Fast!”—is a good way to get killed. 10X leaders figure out when to go fast, and when not to.”
James C. Collins, Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

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