Max

“Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction. Building”
― Gabriel Weinberg, Traction: How Any Startup Can Achieve Explosive Customer Growth

“As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“The goal was to get employees to distill a pitch into its purest essence, to start from something the customer might see—the public announcement—and work backward.”
― Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon

“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”
― Walter Isaacson, Steve Jobs