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Book cover for Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
Creating the right experiences and then integrating around them to solve a job, is critical for competitive advantage. That’s because while it may be easy for competitors to copy products, it’s difficult for them to copy experiences that ...more
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Jez Humble
“The long-term value of an enterprise is not captured by the value of its products and intellectual property but rather by its ability to continuously increase the value it provides to customers — and to create new customers — through innovation.”
Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

Jez Humble
“Whenever you hear of a new IT project starting up with a large budget, teams of tens or hundreds of people, and a timeline of many months before something actually gets shipped, you can expect the project will go over time and budget and not deliver the expected value.”
Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

Gabriel Weinberg
“Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction. Building”
Gabriel Weinberg, Traction: How Any Startup Can Achieve Explosive Customer Growth

Jez Humble
“By keeping our initial customer base small — not chasing vanity numbers to get too big too fast — we force ourselves to keep it simple and maintain close contact with our customers every step of the way.”
Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

Brad Stone
“The goal was to get employees to distill a pitch into its purest essence, to start from something the customer might see—the public announcement—and work backward.”
Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon

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