Max

“Traction and product development are of equal importance and should each get about half of your attention. This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction. Building”
― Gabriel Weinberg, Traction: How Any Startup Can Achieve Explosive Customer Growth

“The long-term value of an enterprise is not captured by the value of its products and intellectual property but rather by its ability to continuously increase the value it provides to customers — and to create new customers — through innovation.”
― Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

“One of Job's business rules was to never be afraid of cannibalizing yourself. " If you don't cannibalize yourself, someone else will," he said. So even though an Iphone might cannibalize sales of an IPod, or an IPad might cannibalize sales of a laptop, that did not deter him.”
― Walter Isaacson, Steve Jobs

“As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”
― W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant