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Jez Humble
“The long-term value of an enterprise is not captured by the value of its products and intellectual property but rather by its ability to continuously increase the value it provides to customers — and to create new customers — through innovation.”
Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

Jez Humble
“Whenever you hear of a new IT project starting up with a large budget, teams of tens or hundreds of people, and a timeline of many months before something actually gets shipped, you can expect the project will go over time and budget and not deliver the expected value.”
Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

Jim Collins
“The idea that leading in a “fast world” always requires “fast decisions” and “fast action”—and that we should embrace an overall ethos of “Fast! Fast! Fast!”—is a good way to get killed. 10X leaders figure out when to go fast, and when not to.”
James C. Collins, Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

W. Chan Kim
“As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”
W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Jez Humble
“By keeping our initial customer base small — not chasing vanity numbers to get too big too fast — we force ourselves to keep it simple and maintain close contact with our customers every step of the way.”
Jez Humble, Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean

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