Gamify Quotes

“Gamification can provide the structure to engage, motivate, and focus the innovation activities of the crowd, whether they are employees, customers, or communities of interest.”
― Brian Burke, Gamify: How Gamification Motivates People to Do Extraordinary Things

“For example, in October 2012, Barclaycard asked the Ring community if the company should change its late-fee policy. The existing policy allowed members a three-day grace period before charging a late-payment penalty. Barclaycard proposed eliminating the three-day grace period and allowing one late payment per year. From its analysis, Barclaycard estimated it would generate 15 percent more late-fee revenue, which would result in higher profits for the community. Members voted overwhelmingly to adopt the policy. They were willing to punish those members who were habitually late payers to generate more profit for the community. This behavior may seem counterintuitive, but because most members paid their bills on time, they wouldn’t be adversely affected.”
― Brian Burke, Gamify: How Gamification Motivates People to Do Extraordinary Things

“What I found out is that gamification success is really all about motivating players to achieve their goals.”
― Brian Burke, Gamify: How Gamification Motivates People to Do Extraordinary Things

“Gamification engages and motivates people across all kinds of activities using game mechanics such as badges, points, levels, and leaderboards.”
― Brian Burke, Gamify: How Gamification Motivates People to Do Extraordinary Things