Travis

“Data is always an abstraction of reality based on underlying assumptions as to how to categorize the unstructured phenomena of the real world.”
― Clayton M. Christensen, Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth

“People trust those who understand them, and they trust brands that understand them too.”
― Donald Miller, Building a StoryBrand: Clarify Your Message So Customers Will Listen

“from a customer’s perspective, when something goes wrong, the overriding sentiment is: Help me fix it.”
― Matthew Dixon, The Effortless Experience: Conquering the New Battleground for Customer Loyalty

“In your life, there are going to be constant demands for your time and attention. How are you going to decide which of those demands gets resources? The trap many people fall into is to allocate their time to whoever screams loudest, and their talent to whatever offers them the fastest reward. That’s a dangerous way to build a strategy.”
― Clayton M. Christensen, How Will You Measure Your Life?