“Data is always an abstraction of reality based on underlying assumptions as to how to categorize the unstructured phenomena of the real world.”
― Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
― Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
“People trust those who understand them, and they trust brands that understand them too.”
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
― Building a StoryBrand: Clarify Your Message So Customers Will Listen
“from a customer’s perspective, when something goes wrong, the overriding sentiment is: Help me fix it.”
― The Effortless Experience: Conquering the New Battleground for Customer Loyalty
― The Effortless Experience: Conquering the New Battleground for Customer Loyalty
“In your life, there are going to be constant demands for your time and attention. How are you going to decide which of those demands gets resources? The trap many people fall into is to allocate their time to whoever screams loudest, and their talent to whatever offers them the fastest reward. That’s a dangerous way to build a strategy.”
― How Will You Measure Your Life?
― How Will You Measure Your Life?
“The more exacting the challenge, the more rigorous our rituals need to be.”
― The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal
― The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal
Travis’s 2025 Year in Books
Take a look at Travis’s Year in Books, including some fun facts about their reading.
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