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Hooked: How to Bu...
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May 08, 2026 02:55PM

 
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Ryan Holiday
“There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.”
Ryan Holiday, The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living

“The things that create success in the long run don’t look like they’re having any impact at all in the short run.”
Jeff Olson, The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness

Jonah Berger
“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
Jonah Berger, Contagious: Why Things Catch On

Brad Stulberg
“Stress demands rest, and rest supports stress.”
Brad Stulberg, Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success

Brad Stulberg
“simply telling yourself “I am excited” shifts your demeanor from what they call a threat mindset (stressed out and apprehensive) to an opportunity mindset (revved up and ready to go). “Compared to those who attempt to calm down,” the authors conclude, “individuals who reappraise their anxious arousal as excitement perform better.” Put differently: The sensations you feel prior to a big event are neutral—if you view them in a positive light, they are more likely to have a positive impact on your performance. These”
Brad Stulberg, Peak Performance: Elevate Your Game, Avoid Burnout, and Thrive with the New Science of Success

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