Adam Alter


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Adam Alter is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.

Alter was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world.

Alter received his Bachelor of Science (Honors Class 1, Univers
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Average rating: 3.75 · 10,268 ratings · 1,303 reviews · 6 distinct worksSimilar authors
Irresistible: The Rise of A...

3.86 avg rating — 7,075 ratings — published 2017 — 40 editions
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Drunk Tank Pink: And Other ...

3.51 avg rating — 3,182 ratings — published 2013 — 18 editions
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Uzaleznienia 2.0. Dlaczego ...

4.13 avg rating — 8 ratings
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Social Media & Screen Addic...

4.33 avg rating — 3 ratings
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Irresistível: Por que você ...

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Unwiderstehlich: Der Aufsti...

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“Walter Isaacson, who ate dinner with the Jobs family while researching his biography of Steve Jobs, told Bilton that, “No one ever pulled out an iPad or computer. The kids did not seem addicted at all to devices.” It seemed as if the people producing tech products were following the cardinal rule of drug dealing: never get high on your own supply.”
Adam Alter, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

“Each of us is an ongoing product of the world within us, the world between us, and the world around us—and their hidden capacity to shape our every thought, feeling, and behavior.”
Adam Alter, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave

“To some extent we all need losses and difficulties and challenges, because without them the thrill of success weakens gradually with each new victory. That’s why people spend precious chunks of free time doing difficult crosswords and climbing dangerous mountains—because the hardship of the challenge is far more compelling than knowing you’re going to succeed.”
Adam Alter, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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