Adam Alter


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Adam Alter is an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business, and the author of Drunk Tank Pink, a New York Times bestseller about the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it.

Alter was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world.

Alter received his Bachelor of Science (Honors Class 1, Univers
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Average rating: 3.71 · 7,233 ratings · 981 reviews · 3 distinct worksSimilar authors
Irresistible: The Rise of A...

3.84 avg rating — 4,520 ratings — published 2017 — 29 editions
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Drunk Tank Pink: And Other ...

3.49 avg rating — 2,710 ratings — published 2013 — 14 editions
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Social Media & Screen Addic...

4.33 avg rating — 3 ratings
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“Walter Isaacson, who ate dinner with the Jobs family while researching his biography of Steve Jobs, told Bilton that, “No one ever pulled out an iPad or computer. The kids did not seem addicted at all to devices.” It seemed as if the people producing tech products were following the cardinal rule of drug dealing: never get high on your own supply.”
Adam Alter, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

“Each of us is an ongoing product of the world within us, the world between us, and the world around us—and their hidden capacity to shape our every thought, feeling, and behavior.”
Adam Alter, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave

“Addiction originally meant a different kind of strong connection: in ancient Rome, being addicted meant you had just been sentenced to slavery.”
Adam Alter, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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