Ruth

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Mar 11, 2026 01:46PM

 
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Book cover for Delta CX: The Truth About How Valuing Customer Experience Can Transform Your Business
great CX is about minimizing business risk. CX is make or break for our customers. It’s what we offer and deliver. Customers don’t care if we were Agile, Lean, or had 1,000 developers. They only care about our PSE feeling easy, solving ...more
Ruth
PSE - Product, System, Experience
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“Everything you’ve ever wanted is on the other side of fear.”
George Addair

Alain de Botton
“What we seek, at the deepest level, is inwardly to resemble, rather than physically to possess, the objects and places that touch us through their beauty.”
Alain de Botton, The Architecture of Happiness

Kent M. Keith
The Paradoxical Commandments

People are illogical, unreasonable, and self-centered.
Love them anyway.

If you do good, people will accuse you of selfish ulterior motives.
Do good anyway.

If you are successful, you will win false friends and true enemies.
Succeed anyway.

The good you do today will be forgotten tomorrow.
Do good anyway.

Honesty and frankness make you vulnerable.
Be honest and frank anyway.

The biggest men and women with the biggest ideas can be shot down by the smallest men and women with the smallest minds.
Think big anyway.

People favor underdogs but follow only top dogs.
Fight for a few underdogs anyway.

What you spend years building may be destroyed overnight.
Build anyway.

People really need help but may attack you if you do help them.
Help people anyway.

Give the world the best you have and you'll get kicked in the teeth.
Give the world the best you have anyway.”
Kent M. Keith, The Silent Revolution: Dynamic Leadership in the Student Council

Thomas Mann
“There are so many different kinds of stupidity, and cleverness is one of the worst.”
Thomas Mann, The Magic Mountain

Donella H. Meadows
“You think that because you understand “one” that you must therefore understand “two” because one and one make two. But you forget that you must also understand “and.”
Donella H. Meadows, Thinking in Systems: A Primer

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