Sign in with Facebook
Adtech Books
Showing 1-10 of 10
Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (Hardcover)
by (shelved 1 time as adtech)
avg rating 4.34 — 77 ratings — published
How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales (Kindle Edition)
by (shelved 1 time as adtech)
avg rating 4.16 — 50 ratings — published 2009
Means of Control: How the Hidden Alliance of Tech and Government Is Creating a New American Surveillance State (Hardcover)
by (shelved 1 time as adtech)
avg rating 4.27 — 626 ratings — published 2024
Subprime Attention Crisis (FSG Originals x Logic)
by (shelved 1 time as adtech)
avg rating 3.61 — 1,186 ratings — published
Gender Advertisements (Paperback)
by (shelved 1 time as adtech)
avg rating 3.98 — 156 ratings — published 1979
Disrupted: My Misadventure in the Start-Up Bubble (Hardcover)
by (shelved 1 time as adtech)
avg rating 3.91 — 17,175 ratings — published 2016
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley (Hardcover)
by (shelved 1 time as adtech)
avg rating 3.71 — 13,670 ratings — published 2016
Confessions of an Advertising Man (Paperback)
by (shelved 1 time as adtech)
avg rating 4.00 — 6,121 ratings — published 1963
First Light (The Red, #1)
by (shelved 1 time as adtech)
avg rating 3.77 — 3,624 ratings — published 2013
What Makes People Tick: The Three Hidden Worlds of Settlers (Paperback)
by (shelved 1 time as adtech)
avg rating 4.06 — 34 ratings — published 2011
“Once you go digging into the actual technical mechanisms by which predictability is calculated, you come to understand that its science is, in fact, anti-scientific, and fatally misnamed: predictability is actually manipulation. A website that tells you that because you liked this book you might also like books by James Clapper or Michael Hayden isn’t offering an educated guess as much as a mechanism of subtle coercion.”
― Permanent Record
― Permanent Record
“And, like so much of capitalist innovation, the glitches and good-enough fixes that adtech promoters assure us are temporary— certain to disappear as technologies realize their full potential— turn out to be enduring features of a future-in-the-making that never arrives at its promised destination.”
― Selling the American People: Advertising, Optimization, and the Origins of Adtech
― Selling the American People: Advertising, Optimization, and the Origins of Adtech
