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Selling the American People: Advertising, Optimization, and the Origins of Adtech Selling the American People: Advertising, Optimization, and the Origins of Adtech by Lee McGuigan
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“And, like so much of capitalist innovation, the glitches and good-enough fixes that adtech promoters assure us are temporary— certain to disappear as technologies realize their full potential— turn out to be enduring features of a future-in-the-making that never arrives at its promised destination.”
Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech