Adtech


Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance
How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales
Means of Control: How the Hidden Alliance of Tech and Government Is Creating a New American Surveillance State
Subprime Attention Crisis (FSG Originals x Logic)
Gender Advertisements
Disrupted: My Misadventure in the Start-Up Bubble
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Confessions of an Advertising Man
First Light (The Red, #1)
What Makes People Tick: The Three Hidden Worlds of Settlers
And, like so much of capitalist innovation, the glitches and good-enough fixes that adtech promoters assure us are temporary— certain to disappear as technologies realize their full potential— turn out to be enduring features of a future-in-the-making that never arrives at its promised destination.
Lee McGuigan, Selling the American People: Advertising, Optimization, and the Origins of Adtech

Edward Snowden
Once you go digging into the actual technical mechanisms by which predictability is calculated, you come to understand that its science is, in fact, anti-scientific, and fatally misnamed: predictability is actually manipulation. A website that tells you that because you liked this book you might also like books by James Clapper or Michael Hayden isn’t offering an educated guess as much as a mechanism of subtle coercion.
Edward Snowden, Permanent Record

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