A Goodreads user
A Goodreads user asked Douglas Preston:

how do you explain (to yourself) which books are very well liked and the ones that seem to fall flat? Do you experiment with different ideas to guage the reaction or do you write what you like and leave it at that?

Douglas Preston Why one book is less popular than another is always a difficult and complicated question. Linc and I strive to make each book as good as we can, but with a creative endeavor, sometimes to get everything just right, and sometimes, despite all the effort and energy in the world, it doesn't quite work. We write what we like. If we were to worry about readers' reactions we would go crazy. If you've seen the Amazon reviews, you'll note that what one reader loves another reader hates.

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