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The Advertising Concept Book
by
4.34 avg rating — 843 ratings
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| 2 |
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Pick Me: Breaking Into Advertising and Staying There
by
3.72 avg rating — 184 ratings
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rated it 5 stars
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Breaking in: Over 130 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired
by
4.23 avg rating — 30 ratings
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How to Put Your Book Together and Get a Job in Advertising
by
3.84 avg rating — 51 ratings
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The Creative Process Illustrated: How Advertising's Big Ideas Are Born
by
3.84 avg rating — 145 ratings
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Hey Whipple, Squeeze This: A Guide to Creating Great Ads
by
4.21 avg rating — 5,089 ratings
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My First Time: Top World Creatives Talk about Their First Commercial (Ad or Site) and What They Learned from It
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3.73 avg rating — 15 ratings
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Sorry for the Lobsters
by
4.24 avg rating — 83 ratings
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| 9 |
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Made to Stick: Why Some Ideas Survive and Others Die
by
3.98 avg rating — 99,079 ratings
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| 10 |
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A Big Life In Advertising
by
3.86 avg rating — 282 ratings
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| 11 |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
by
3.98 avg rating — 378 ratings
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| 12 |
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Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising
by
4.04 avg rating — 195 ratings
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| 13 |
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The Fall of Advertising & the Rise of PR
by
3.73 avg rating — 872 ratings
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| 14 |
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by
really liked it 4.00 avg rating — 1,631 ratings
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| 15 |
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
by
4.08 avg rating — 605 ratings
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
by
4.02 avg rating — 366 ratings
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Ogilvy on Advertising
by
4.15 avg rating — 11,642 ratings
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| 18 |
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Truth in Advertising
by
3.73 avg rating — 3,316 ratings
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| 19 |
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Confessions of an Advertising Man
by
4.01 avg rating — 5,992 ratings
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| 20 |
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Advertising Today (
by
4.04 avg rating — 54 ratings
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| 21 |
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Advertising: Concept and Copy
by
4.12 avg rating — 153 ratings
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| 22 |
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From Those Wonderful Folks Who Gave You Pearl Harbor
by
3.41 avg rating — 868 ratings
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| 23 |
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Affluenza: The All-Consuming Epidemic
by
3.76 avg rating — 2,901 ratings
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| 24 |
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D&AD: The Copy Book
by
4.31 avg rating — 603 ratings
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| 25 |
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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
by
3.92 avg rating — 49 ratings
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| 26 |
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The Idea Writers: Copywriting in a New Media and Marketing Era
by
3.78 avg rating — 460 ratings
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| 27 |
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
by
3.73 avg rating — 236 ratings
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| 28 |
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Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea
by
3.89 avg rating — 71 ratings
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